January Newsletter: P2P’s Health Benefits, Proven By Science

The scientific verdict is in: P2P fundraising can help you stay healthy.

P2P Fundraisers in the Own Words: Alicia O’Neill, Multiple Myeloma Research Foundation

Alicia O’Neill, Director of Business Development and Partnerships at the Multiple Myeloma Research Foundation, describes how she identifies ‘the next big thing’ in P2P fundraising.

Recognize Your Best Fundraisers: Nominations Open for Cash, Sweat & Tears Awards

The Cash Sweat & Tears Award is a free, easy way to recognize someone who has gone above and beyond to raise money for your organization.

Starting a Peer-to-Peer Campaign? Answer This Crucial Question First

There are a number of important questions your nonprofit should answer before you start a peer-to-peer campaign, but the single most important question should be this one: What is Your Goal?

How the Fearless Challenge Is Driving New Donors to the Canadian Cancer Society

Sue Dalos, senior manager of marketing and development for the Canadian Cancer Society’s Ontario Division, offers advice on how to spice up your do-it-yourself fundraising program.

End of MDA’s Labor Day Telethon Shows P2P’s Growing Strength

MDA ends its long-running Labor Day telethon and redirects its energy toward peer-to-peer programs such as its successful Muscle Walk.

Reflections from a Peer-to-Peer Pioneer

For peer-to-peer fundraising expert Paull Young, personal e-mail appeals still trump social media.

How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s mega-viral Ice Bucket Challenge. According to ALS, the Challenge raised more than $100-million from more than 3-million people. This compares to $2.3-million raised all of last summer by ALS. The Challenge was […]