How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s mega-viral Ice Bucket Challenge. According to ALS, the Challenge raised more than $100-million from more than 3-million people. This compares to $2.3-million raised all of last summer by ALS. The Challenge was […]