After the Ice Bucket: How the ALS Association Is Engaging Its New Supporters

In a video interview, the ALS Association’s Lance Slaughter explains why his organization is putting its supporters front and center in all of its communications and outreach.

The 5 Fastest-Growing Peer-to-Peer Fundraising Programs of 2014

The Peer-to-Peer Fundraising Thirty — our annual survey of the largest peer-to-peer programs in the U.S. — saw four programs that posted year-over-year increases of more than 30 percent in 2014.

Peer-to-Peer Thirty: New Initiatives Surge While Many Established Programs Struggle

Peer-to-peer fundraising programs are growing quickly among groups that lead events that fall outside of the traditional run, walk, and ride event model.

How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s mega-viral Ice Bucket Challenge. According to ALS, the Challenge raised more than $100-million from more than 3-million people. This compares to $2.3-million raised all of last summer by ALS. The Challenge was […]