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ALS Association

After the Ice Bucket: How the ALS Association Is Engaging Its New Supporters

Stay out of the spotlight. That’s the mantra that the ALS Association must keep repeating if it is going to successfully build on last year’s Ice

Filed Under: Peer Review Tagged With: ALS Association, Ice Bucket Challenge, Lance Slaughter

The 5 Fastest-Growing Peer-to-Peer Fundraising Programs of 2014

While big-name peer-to peer fundraising programs like American Cancer Society's Relay for Life struggled in 2014, a number of large programs posted

Filed Under: Peer Review Tagged With: ALS Association, American Foundation for Suicide Prevention, American Heart Association, Cycle for Survival, Jump Rope/Hoops for Heart, Memorial Sloan-Kettering Cancer Center, Out of Darkness Community Walks, Peer to Peer Fundraising Thirty, St. Baldrick's Foundation, Walk to Defeat ALS

P2P fundraising 30

Peer-to-Peer Thirty: New Initiatives Surge While Many Established Programs Struggle

ORLANDO — Peer-to-peer fundraising programs are growing quickly among groups that lead events that fall outside of the traditional run, walk, and ride

Filed Under: Peer Review, Uncategorized Tagged With: ALS Association, American Cancer Society, Cycle for Survival, Komen 3-Day, Out of Darkness, P2P 30, Peer to Peer Fundraising Thirty, Plenty, Race for the Cure, Susan G. Komen for the Cure

How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s

Filed Under: Emerging Trends, Peer Review, Strategy Tagged With: Allison Fine, ALS Association, Ice Bucket Challenge, peer-to-peer fundraising, social media, storytelling

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