5 Rules for Building a Successful P2P Social-Media Campaign


Time-strapped peer-to-peer fundraisers can get more mileage from their social-media efforts by following a few simple rules of thumb.

Study: Donors Give More When They See Others Giving Big Gifts

Donate Now

A new study suggests that peer-to-peer fundraisers should consider encouraging their participants to approach their highest-value donors first before sending appeals to other potential donors.

92-Year-Old Marathoner’s Lesson for P2P Fundraisers: Engage All of Your Donors


Harriette Thompson provides an important lesson to peer-to-peer fundraising professionals everywhere: sometimes your most powerful supporters can come from unexpected places.

St. Jude Children’s Research Hospitals Launch New P2P Event


Fundraising powerhouse St. Jude Children’s Research Hospitals is betting big on peer-to-peer fundraising with the launch of a new 5K run/walk series.

Insider Insights Webinar: Bringing Back Your Best Fundraisers


Tuesday, July 28, 2015 at 1:30 pm ET For most peer-to-peer fundraising professionals, recruiting new participants isn’t the biggest challenge. It’s getting them to come back.   Join us on Tuesday, July 28, for valuable lessons on retaining participants from the people behind the St. Baldrick’s Foundation’s “brave the shave” events. This children’s cancer research organization […]

P2P Video Library: How Video Can Support a Crowdfunding Campaign

MAPS Crowdfunding Thank You

How a health charity used video to raise more than $140,000 through a crowdfunding campaign.

P2P Video Library: Telling a Personal Story

Parkinson's Unity Walk

Parkinson’s Unity Walk uses the personal story of a Parkinson’s patient to help introduce viewers to the disease and its peer-to-peer fundraising program.

P2P Video Library: Saying Thank You Through Video

Covenant House

Covenant House said thank you to its volunteer fundraisers by creating a lively video that acknowledged their fundraising efforts.

End of MDA’s Labor Day Telethon Shows P2P’s Growing Strength

Jerry Lewis and stars like Ed McMahon helped MDA raise nearly $2-billion through its annual Labor Day telethon.

MDA ends its long-running Labor Day telethon and redirects its energy toward peer-to-peer programs such as its successful Muscle Walk.

Make Mobile Work for Your P2P Program

  Original Broadcast Date: April 29, 2015 at 1:30 pm ET Mobile devices are a vital part of your personal communications. But if you’re like most peer-to-peer fundraisers, you aren’t yet incorporating mobile messaging into your interactions with supporters and volunteers. Join the Peer-to-Peer Professional Forum and experts from World Vision to learn how more […]