DIY Campaigns Continue to Transform Peer-to-Peer Fundraising

As DIY programs begin to mature, nonprofits are finding that these programs can’t achieve scale on their own. Instead, they must develop strategies to help them become sustainable.

How the Fearless Challenge Is Driving New Donors to the Canadian Cancer Society

Sue Dalos, senior manager of marketing and development for the Canadian Cancer Society’s Ontario Division, offers advice on how to spice up your do-it-yourself fundraising program.

P2P Video Library: An Inspiring ‘Do-It-Yourself’ Video from a First-Time Half-Marathoner

Aspiring marathoner Jessica Stoate uses video to chronicle her efforts to raise money for cancer — and creates a textbook example of do-it-yourself video storytelling.