Revenue Grew 8.9% For Top 30 Canadian P2P Fundraising Programs in 2023
- Marcie Maxwell
Nonprofits producing Canada’s Top 30 peer-to-peer fundraising programs achieved their second year of post-pandemic growth by collectively increasing fundraising revenue 8.9% in 2023.
Twenty-two of Canada’s 30 largest programs grew in 2023 and the Top 30 raised $187.4 million.
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“Now that mass group activities are considered a normal part of life, the Canadian Top 30’s growth is also back to normal levels,” said David Hessekiel, president of the Peer-to-Peer Professional Forum which produced the report. Back in 2022 collective growth topped 19.5%, but that followed two years of far steeper revenue drops because the pandemic shut down in-person events.
The Canadian Peer-to-Peer Fundraising Top 30 Survey is sponsored by Charity Dynamics, a technology product and services provider to nonprofits.
“As a Canadian and former nonprofit employee myself, it is very exciting to see the growth in both funds raised and participation overall for the Top 30 performers. And more programs grew in 2023 than 2022,” said Harry Veening, General Manager of Charity Dynamics. “Of the few programs that experienced a decline in registrants, all saw impressive gross revenue increases over 2022. To me, these achievements speak to the strength and perseverance of our philanthropic culture here in Canada. Our communities are powerful and resilient.”
Study highlights include:
- The Terry Fox Foundation’s Terry Fox Run remained Canada’s largest peer-to-peer fundraising program at $25.1 million, thanks to 11.6% growth.
- The 30th program on the list, Princess Margaret Cancer Foundation’s Princess Margaret Journey to Conquer Cancer raised $1,275,000 million, a 5.6% drop, and just $8,539 more than the revenue needed to make the top thirty in 2022.
- The Terry Fox Foundation’s Terry Fox Run showed the largest dollar increase of any program by growing by $2.6 million.
- Baycrest Foundation’s Mattamy Homes Bike for Brain Health (#12) experienced the largest percentage increase, 67.7%, by bringing in $4.4 million.
- Four programs made the list for the first time because their data had never been previously submitted: Baycrest Foundation’s Mattamy Homes Bike for Brain Health (#12), QEII Foundation’s BMO Ride for Cancer (#19), Ovarian Cancer Canada’s Walk for Hope (#28) and Baycrest Foundation’s Scotiabank Pro-Am for Alzheimer’s (#29.)
- Four previously top thirty programs dropped off this year’s list: Two programs were discontinued (MS Society of Canada’s MS Tower Challenge and SickKids Foundation’s SickKids Get Loud) and two didn’t reach the revenue threshold (Heart and Stroke Foundation of Canada’s Ride for Heart and Blue Sea Philanthropy’s Ride for Refuge.)
“Many of the top fundraising programs that achieved significant participation and revenue growth in 2023 dedicated themselves to revisiting fundamental principles of peer-to-peer fundraising – community engagement and relationship-building, while also adopting new marketing strategies and innovative technologies to expand their reach to new audiences,” said Marcie Maxwell, managing director of the Peer-to-Peer Professional Forum.
The summary and complete data set submitted for this research by more than 38 Canadian programs is available at no charge to members of the Peer-to-Peer Professional Forum and attendees at this year’s conference.
Non-members can download a one-page summary worksheet containing study highlights at no cost and can purchase the data set for $299,
Free for P2PPF members & non-members
Free for P2PPF members | $299 for non-members
The 2023 Top 30 & P2P Benchmarking Survey is sponsored by
