End of MDA’s Labor Day Telethon Shows P2P’s Growing Strength

MDA ends its long-running Labor Day telethon and redirects its energy toward peer-to-peer programs such as its successful Muscle Walk.

After the Ice Bucket: How the ALS Association Is Engaging Its New Supporters

In a video interview, the ALS Association’s Lance Slaughter explains why his organization is putting its supporters front and center in all of its communications and outreach.

Inspiring Ice Bucket Challenge Fundraiser Anthony Carbajal Wins Cash, Sweat & Tears Award

Anthony Carbajal — the creator of a poignant Ice Bucket Challenge Video that has raised $3.8-million for The ALS Therapy Development Institute — has been named the 2015 recipient of the Cash, Sweat & Tears Award.

Are You Ready for #P2P15?

This week in Orlando, peer-to-peer fundraisers will explore the post-Challenge landscape — with the goal of both learning lessons from the viral sensation and setting the right expectations for their work moving forward.

How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s mega-viral Ice Bucket Challenge. According to ALS, the Challenge raised more than $100-million from more than 3-million people. This compares to $2.3-million raised all of last summer by ALS. The Challenge was […]