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Ice Bucket Challenge

End of MDA’s Labor Day Telethon Shows P2P’s Growing Strength

For those of us of a certain age, Jerry Lewis' annual Labor Day telethon was our first exposure to fundraising. Each year, as we prepared to head

Filed Under: Peer Review, Uncategorized Tagged With: endurance fundraising, Ice Bucket Challenge, Jerry Lewis, MDA, Muscle Walk, Muscular Dystrophy Association, peer-to-peer fundraising, telethon

After the Ice Bucket: How the ALS Association Is Engaging Its New Supporters

Stay out of the spotlight. That’s the mantra that the ALS Association must keep repeating if it is going to successfully build on last year’s Ice

Filed Under: Peer Review Tagged With: ALS Association, Ice Bucket Challenge, Lance Slaughter

Inspiring Ice Bucket Challenge Fundraiser Anthony Carbajal Wins Cash, Sweat & Tears Award

Anthony Carbajal — the creator of a poignant Ice Bucket Challenge Video that has raised $3.8-million for The ALS Therapy Development Institute — has

Filed Under: DIY Fundraising, Peer Review Tagged With: ALS, ALS TDI, Anthony Carbajal, Cash, David Hessekiel, Ice Bucket Challenge, Kiss My ALS, Steve Perrin, Sweat & Tears

Are You Ready for #P2P15?

The Ice Bucket Challenge has put peer-to-peer fundraising at the top of the minds of nonprofit leaders and board members around the world. But

Filed Under: Peer Review Tagged With: #P2P15, Cash, Cash Sweat & Tears, Ice Bucket Challenge, Peer to Peer Fundraising Thirty, Peer to Peer Professional Forum

How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising

By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s

Filed Under: Emerging Trends, Peer Review, Strategy Tagged With: Allison Fine, ALS Association, Ice Bucket Challenge, peer-to-peer fundraising, social media, storytelling

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