P2P Participants Who Use Email Raise More

Peer-to-peer participants who use email to solicit donations raise significantly more money than other participants. Learn how to encourage more of your supporters to send emails on your behalf.

5 Rules for Building a Successful P2P Social-Media Campaign

Time-strapped peer-to-peer fundraisers can get more mileage from their social-media efforts by following a few simple rules of thumb.

#GivingTuesday Partnership Toolkit

There is a day for giving thanks. There are two for getting deals. Now, there is #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, businesses communities, students and families around the world will come together for one common purpose: to celebrate generosity and to give. In 2013, only its […]

Guide to Nonprofit Storytelling

Click here for a free eBook, published by DonorDrive, which shows you how you and your supporters can tell your organization’s story and increase fundraising as a result. Meet nonprofits having great success at fundraising through positive storytelling Learn how to create a storytelling culture within your organization Discover ways toteach your participants to effectively […]

Infographic: Making a second ask really pays off.

Did you know that in peer-to-peer giving 42% of donors don’t give on their first visit to a fundraising page? To engage those donors, event participants need to make a second ask. Nonprofits are pretty happy when an event participant sends out an email to all their friends and family, talks about their participation in a […]

A Process for Improvement (How to A/B Test)

Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B testing, can help you know when things improve, and by how much. A/B testing is a process where you experiment with ideas you think will produce a positive impact. Typically you test your original baseline […]

How to eliminate the zero dollar fundraiser

What’s shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have registered who don’t raise a penny. These are usually people who signed up (probably because someone asked them to) but didn’t get around to fundraising until they felt it was too late. Maybe they walked in your event, […]

Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money

An early leader encouraging supporters to give up their birthdays to raise money for water-related projects was charity: water. The organization’s founder, Scott Harrison, launched the nonprofit with a big party to mark his 31st birthday, raising $15,000 to build and repair wells in a refugee camp in Uganda. To date more than 17,000 people […]

Ten Rules of Events Fundraising

Ever considered hosting a charitable event to raise money for your youth service organization? It sounds simple: Charge people $75 a head to come to a great party (even more for a fancy gala), or host a walkathon and ask participants to contribute to your cause. Wind up with a ton of cash, good word […]

Charity Navigator Special Events Study

In May 2007 Charity Navigator issued a study on the fundraising efficiency of special events — everything from galas to endurance runs. Although it found that overall special events were fairly inefficient, it notes that some of the biggest players involved in athletic event fundraising produced some very efficient events. Click here to read the […]