Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money

An early leader encouraging supporters to give up their birthdays to raise money for water-related projects was charity: water. The organization’s founder, Scott Harrison, launched the nonprofit with a big party to mark his 31st birthday, raising $15,000 to build and repair wells in a refugee camp in Uganda. To date more than 17,000 people have helped charity: water raise more than $9 million for clean water projects through birthday campaigns. Click here to read the full story on charity: water’s website.

As birthday fundraising grows in popularity, many crowdfunding platforms have begun to provide tools to individuals raising money for their birthdays.

Click here to see some examples on two platforms: Crowdrise and Razoo.

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