Did you know that in peer-to-peer giving 42% of donors don’t give on their first visit to a fundraising page? To engage those donors, event participants need to make a second ask.
Nonprofits are pretty happy when an event participant sends out an email to all their friends and family, talks about their participation in a Facebook update or tweets out the link to their fundraising page. But our recent study finds that almost half of the donations your supporters are raising for your cause are coming from the donor’s second visit (or later) to the fundraising page. To improve your peer-to-peer fundraising, your supporters must make many asks.
Click here to read the full blog post from DonorDrive and see the infographic on the wisdom of making multiple asks