College students can be a great audience for your peer-to-peer program. Each year, students at colleges raise millions for charities across the
P2P Participants Who Use Email Raise More
E-mail solicitations remain an effective tool for peer-to-peer fundraisers. But a new study suggests that charities need to do much more to encourage
5 Rules for Building a Successful P2P Social-Media Campaign
Facebook, Instagram, and other social networks offer limitless opportunities for peer-to-peer fundraisers to engage their supporters and raise more
The Ice-Bucket Racket
Ever since the ice-bucket challenge swept the Internet this summer, raising more than $115 million for A.L.S. research, a legion of imitators has
Spotlight: 2015 Conference Speakers
Each month we go up close and personal with peer-to-peer fundraising professionals to learn what motivates them, how they got their start and some of
Donors Are 80% More Likely to Donate if Entire Gift Goes to a Cause
Donors are much more likely to give if they believe their money will not be spent on organizational overhead costs, and they are even more likely to
Chad Leathers – Executive Director & Co-Founder, Cupid Charities
Featured October 2014 Name: Chad Leathers Title: Executive Director & Co
A Process for Improvement (How to A/B Test)
Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B
Gina Butler – Vice President, Peer to Peer, Covenant House
Featured September 2014 Name: Gina Butler Title: Vice President, Peer to