College students can be a great audience for your peer-to-peer program. Each year, students at colleges raise millions for charities across the
P2P Participants Who Use Email Raise More
E-mail solicitations remain an effective tool for peer-to-peer fundraisers. But a new study suggests that charities need to do much more to encourage
5 Rules for Building a Successful P2P Social-Media Campaign
Facebook, Instagram, and other social networks offer limitless opportunities for peer-to-peer fundraisers to engage their supporters and raise more
The Ice-Bucket Racket
Ever since the ice-bucket challenge swept the Internet this summer, raising more than $115 million for A.L.S. research, a legion of imitators has
Spotlight: 2015 Conference Speakers
Each month we go up close and personal with peer-to-peer fundraising professionals to learn what motivates them, how they got their start and some of
Donors Are 80% More Likely to Donate if Entire Gift Goes to a Cause
Donors are much more likely to give if they believe their money will not be spent on organizational overhead costs, and they are even more likely to
#GivingTuesday Partnership Toolkit
There is a day for giving thanks. There are two for getting deals. Now, there is #GivingTuesday, a global day dedicated to giving back. On Tuesday,
Infographic: Making a second ask really pays off.
Did you know that in peer-to-peer giving 42% of donors don't give on their first visit to a fundraising page? To engage those donors, event
Chad Leathers – Executive Director & Co-Founder, Cupid Charities
Featured October 2014 Name: Chad Leathers Title: Executive Director & Co