After 15 Years and $646 Million, Avon Sunsets Walk Series

The Avon Breast Cancer Crusade — which raises and grants money to help end breast cancer — has decided to sunset its signature P2P campaign, AVON 39, The Walk to End Breast Cancer.

Facebook Steps Up P2P Fundraising Game With 2 Big Changes

Facebook is continuing to expand its influence on the peer-to-peer fundraising world after a pair of announcements that aim to make it easier for nonprofits to raise money on the platform.

Peer-to-Peer Takes Center Stage in Nonprofit Trade Press

Peer-to-Peer fundraising has taken center stage in the nonprofit trade press this month, as a number of prominent news outlets have offered coverage of the latest Peer-to-Peer Fundraising Thirty survey.

Rallybound Roundup: DIY Is Where It’s At

In its roundup of the recent Peer-to-Peer Professional Forum annual conference, the mobile fundraising company Rallybound offers some interesting takeaways on the recent explosion in Do-It-Yourself Fundraising. DIY offers promise for many organizations that are looking for new ways to engage supporters, but these organizations also face questions about how to convert DIY donors into […]

Charity Athletic Events Decline in Revenue for 4th Straight Year

Fundraising walks, runs and bike rides continue to be big moneymakers for many nonprofits — but these events are not raising as much as they once did, reports The Chronicle of Philanthropy (subscription required). The Chronicle, citing data from the recently released Peer-to-Peer Fundraising Thirty, notes that revenues for the 30 largest peer-to-peer fundraising campaigns […]

Large Event Campaigns Continue to Struggle

The nation’s largest peer-to-peer fundraising programs faced another difficult year in 2016, with revenues for the 30 largest programs dropping by $40 million to $1.53 billion, reports the Nonprofit Times. The Nonprofit Times report, which cites data from the recently released Peer-to-Peer Fundraising Thirty, notes that the growth of so-called do-it-yourself campaigns — which give […]

Top P2P Campaigns Decline for 4th Straight Year

Revenues for the 30 largest peer-to-peer fundraising programs declined for the fourth-straight year, reports Nonprofit Pro.

Marathon Updates

Organizers of the Bank of America Chicago Marathon say the 2015 event raised a record $18.7 million for charities.

Leadership Spotlight: David Hessekiel, President & Founder of the Peer-to-Peer Professional Forum

PledgeIt Leadership Spotlight: Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. It’s also known as social fundraising, personal and/or team fundraising, or p2p fundraising. Peer-to-peer fundraising is a great way to get new donors and reach new networks of people. Where do non-profits and charitable organizations go […]

Finding and Reaching Your Audience in a Digital Age

If you don’t know your audience, it’s difficult to build an effective peer-to-peer fundraising campaign, says Jim Hennessey, director of consumer marketing for Event 360.