A Process for Improvement (How to A/B Test)

Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B testing, can help you know when things improve, and by how much. A/B testing is a process where you experiment with ideas you think will produce a positive impact. Typically you test your original baseline […]

Gina Butler – Vice President, Peer to Peer, Covenant House

Featured September 2014             Name: Gina Butler Title: Vice President, Peer to Peer, Covenant House Location: New York, NY Number of years as a fundraiser: 6.5 years Number of years at current organization: 6.5 years   What keeps you motivated to do this work? Where do I begin? Our mission brought me here, but […]

Wendy Folk Vizek – Director, Walk to End Alzheimer’s

 Featured August 2014             Name: Wendy Folk Title: Director, Walk to End Alzheimer’s Location: Orlando Number of years as a fundraiser: 17 Number of years at current organization: 1.5 What inspired you to do this work? Or, what keeps you motivated to do this work? My dad taught me at […]

How to eliminate the zero dollar fundraiser

What’s shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have registered who don’t raise a penny. These are usually people who signed up (probably because someone asked them to) but didn’t get around to fundraising until they felt it was too late. Maybe they walked in your event, […]

Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money

An early leader encouraging supporters to give up their birthdays to raise money for water-related projects was charity: water. The organization’s founder, Scott Harrison, launched the nonprofit with a big party to mark his 31st birthday, raising $15,000 to build and repair wells in a refugee camp in Uganda. To date more than 17,000 people […]

Ask An Expert: Event Planning

Expert advice from Patrick Riley, vice president/account director, Event 360. Patrick has more than 15 years of experience in event planning, operations, execution and project management. At Event 360, Patrick ensures high client satisfaction while implementing project management best practices to successfully produce events.     With so many events competing for people’s attention, how do I […]

Christie Madsen – Director of National Event & Brand Campaigns, Make-A-Wish Foundation

  Featured July 2014 Name: Christie Madsen Title: Director of National Event & Brand Campaigns, Make-A-Wish Foundation Location: Phoenix, AZ Number of years as a fundraiser: 10 Number of years at current organization: 2     What inspired you to do this work?  I always knew I wanted to work in nonprofit, but didn’t quite […]

Ask An Expert: Email Marketing

Expert advice from Mandy O’Neill, chief strategist and founder, ConnectedNonprofit. Mandy is a 13-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. Mandy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.  […]

Todd Setter – National Director, Run/Walk Series, Colon Cancer Alliance

Featured June 2014 Name: Todd Setter Title: National Director, Run/Walk Series (Colon Cancer Alliance) Location: Washington, DC Number of years as a fundraiser: 10 Number of years at current organization: 3.5   What inspired you to do this work? I lost my father, who was my best friend, to colon cancer in 1998. He was […]

Ask An Expert: Corporate Sponsorship

Expert advice from Maureen Carlson, of Good Scout, a social good consultancy that helps brands take smart, impactful and sustainable leaps in how they do greater good When it comes to local events, what benefits are most attractive to potential sponsors? Each sponsor and their needs at a local event vary from