College Fundraisers Want Personal Experiences, Impact Stories

College students can be a great audience for your peer-to-peer program. Each year, students at colleges raise millions for charities across the country at dance marathons and other events. But we all know that college isn’t the same as the working world, so working with students comes with some different hours — and some different expectations. […]

Ask An Expert: Event Planning

Expert advice from Patrick Riley, vice president/account director, Event 360. Patrick has more than 15 years of experience in event planning, operations, execution and project management. At Event 360, Patrick ensures high client satisfaction while implementing project management best practices to successfully produce events.     With so many events competing for people’s attention, how do I […]

Ask An Expert: Email Marketing

Expert advice from Mandy O’Neill, chief strategist and founder, ConnectedNonprofit. Mandy is a 13-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. Mandy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.  […]

Ask An Expert: Corporate Sponsorship

Expert advice from Maureen Carlson, of Good Scout, a social good consultancy that helps brands take smart, impactful and sustainable leaps in how they do greater good When it comes to local events, what benefits are most attractive to potential sponsors? Each sponsor and their needs at a local event vary from