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Peer Review

7 Drivers to Increase Sponsorship Value with Consumers

American companies investing in sponsorships can take a page from a Canadian study by TrojanOne and Ipsos Reid designed to measure the ability of a

Filed Under: Best Practices, Resources

New Study Shows ‘Thon’ Programs Offer Powerful Benefits for Corporate Sponsors

Of the top 25 properties that created strong emotional connections with sponsors, 24 were charities Demonstrating value and return on investment when

Filed Under: Best Practices, Resources

FirstGiving Acquisition By FrontStream Payments Expands Integrated Fundraising Options.

FrontStream Payments, Inc., a national provider of payment and donor solutions, announced today that they have finalized the acquisition of the

Filed Under: Industry Coverage, Industry Players, Strategy

Charity Beats Vanity in Motivating Adults to Participate in Endurance Events and Races

Eventbrite, the self-service registration and ticketing platform popular among endurance event organizers, today announced a new survey revealing the

Filed Under: Emerging Trends, Industry Coverage, Industry Players, Peer-to-Peer Fundraising in the News

Women’s Health Announces Nationwide RUN 10 FEED 10 Platform

Women's Health announced today the launch of RUN 10 FEED 10, a new signature national marketing platform created in partnership with the FEED

Filed Under: Industry Coverage, Industry Players, Strategy

Hyundai Hope On Wheels Announces National 5K Run/Walk Series To Raise Funds And Awareness For Pediatric Cancer Research

Hyundai Hope On Wheels® announced a 2012 5K Run/Walk Series that will travel to three U.S. cities, in a continued effort to raise awareness and

Filed Under: Charities, Industry Coverage, Industry Players

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