7 Drivers to Increase Sponsorship Value with Consumers

American companies investing in sponsorships can take a page from a Canadian study by TrojanOne and Ipsos Reid designed to measure the ability of a sponsorship property to create an emotional connection between Canadians and the property’s sponsors. The research highlights seven key drivers that make a property valuable to Canadians.

Click here to read the full article from Chief Marketer, originally published on August 13, 2012