Charity Beats Vanity in Motivating Adults to Participate in Endurance Events and Races

Eventbrite, the self-service registration and ticketing platform popular among endurance event organizers, today announced a new survey revealing the turn-ons and offs of races and endurance events. The findings, resulting from an online Harris Interactive survey commissioned by Eventbrite in June 2012 of over 2,200 Americans, unveiled that the biggest factor influencing potential participation in an endurance event like a marathon or triathlon isn’t physical health, but charity, with 34% of Americans naming raising money for a good cause as a top motivator. The survey also found that while 71% of Americans have or would consider participating in an endurance event, lack of motivation/laziness, lack of time and costs have kept them away.

Published in the Broadcast Newsroom on July 24, 2012