Large Event Campaigns Continue to Struggle

The nation’s largest peer-to-peer fundraising programs faced another difficult year in 2016, with revenues for the 30 largest programs dropping by $40 million to $1.53 billion, reports the Nonprofit Times.

The Nonprofit Times report, which cites data from the recently released Peer-to-Peer Fundraising Thirty, notes that the growth of so-called do-it-yourself campaigns — which give participants the tools to create and manage their own fundraising efforts — mark a transition in the field.

As more supporters create their own fundraising efforts, it is moving revenue away from charity-organized campaigns.

The article also spotlights a number of large programs that are faring well, despite the decline in the overall index.

“That doesn’t mean that it’s all doom and gloom up at the top. Lymphoma & Lymphoma Society’s Light the Night Walk, ranked as the ninth largest campaign of 2016, saw revenue increase by $7.3 million (12 percent) to $68.5 million – the largest hike in terms of dollars in this year’s list,” the report notes. “Memorial Sloan-Kettering Cancer Center’s Cycle for Survival event experienced the greatest increase in terms of percentage among this year’s top programs, increasing revenue by 20 percent to $30 million.”