Revenues for the 30 largest peer-to-peer fundraising programs declined for the fourth-straight year, reports Nonprofit Pro.
The Nonprofit Pro piece cites data from the recent Peer-to-Peer Fundraising Thirty survey and notes that peer-to-peer fundraising offers participants a way to stay active while also raising money.
“Peer-to-peer fundraising is a great way to engage with your donors and get them to participate in some healthy, happy, fun physical activity,” the report notes. “We are currently surrounded by a world promoting fitness and wellness.”