Charity Athletic Events Decline in Revenue for 4th Straight Year

Fundraising walks, runs and bike rides continue to be big moneymakers for many nonprofits — but these events are not raising as much as they once did, reports The Chronicle of Philanthropy (subscription required).

The Chronicle, citing data from the recently released Peer-to-Peer Fundraising Thirty, notes that revenues for the 30 largest peer-to-peer fundraising campaigns has declined by about 8 percent from 2012, to $1.53 billion in 2016.

“This format doesn’t have as much mass appeal to new generations as it has in the past,” said David Hessekiel, president of the Peer-to-Peer Professional Forum, in the Chronicle report. “This is an industry in flux.”