Featured August 2014 Name: Wendy Folk Title: Director, Walk to End
Why ‘Run, Walk, Bike’ For A Cure Brings In The Big Bucks
Ross Reynolds talks to Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University, about the trend of
A Viral Sensation: The “Ice Bucket Challenge”
Have you been wondering why everyone on Facebook, Twitter and Instagram is pouring ice cold water on their heads? A rash of broken air conditioning
How to eliminate the zero dollar fundraiser
What's shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have registered who don't raise a penny.
Crowdfunding sites tap into birthday fundraising campaigns
The basic strategy behind birthday fundraising is for individuals to ask for donations to a nonprofit in lieu of birthday gifts -- essentially ‘giving
Pan-Mass Challenge sets record with $40 million in contributions
The Pan-Mass Challenge, the nation’s most successful athletic fundraising event, drew more than 5,700 cyclists from 35 states and eight countries to