Crowdfunding sites tap into birthday fundraising campaigns

The basic strategy behind birthday fundraising is for individuals to ask for donations to a nonprofit in lieu of birthday gifts — essentially ‘giving up’ their birthday for a cause.

Crowdfunding platforms like Crowdrise and Razoo have tapped into the trend by providing customizable do-it-yourself birthday fundraising landing pages and tools for social media outreach to spread the word. Crowdrise is even offering an incentive, a t-shirt after the first $100 raised.