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Peer Review

A Process for Improvement (How to A/B Test)

Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B

Filed Under: Best Practices, Resources

Gina Butler – Vice President, Peer to Peer, Covenant House

Featured September 2014             Name: Gina Butler Title: Vice President, Peer to

Filed Under: P2P Spotlight, Resources

Rice Bucket Challenge: Put Rice In Bucket, Do Not Pour Over Head

There's the Ice Bucket Challenge. And now there's the Rice Bucket Challenge. More than a million people worldwide have poured buckets of ice water

Filed Under: Industry Topics, Peer-to-Peer Fundraising in the News

Infographic: Seniors are big givers to Millennial events

As the population grays, seniors are playing a bigger and bigger role in online fundraising. According to recent numbers from Dunham and Company,

Filed Under: Emerging Trends, Industry Topics, Strategy

Chart: Ice-Bucket Challenge Is a Boon to the ALS Association

The ALS Association's ice-bucket challenge—which encourages donors to challenge their friends to donate to the organization or dump ice water over

Filed Under: Industry Topics, Peer-to-Peer Fundraising in the News

Don’t be so quick to throw cold water on the Ice Bucket Challenge

The Ice Bucket Challenge has been criticized for “slacktivism,” social media petitions and stunts that allow people to feel good about getting

Filed Under: Industry Topics, Peer-to-Peer Fundraising in the News

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