As the population grays, seniors are playing a bigger and bigger role in online fundraising. According to recent numbers from Dunham and Company, seniors are now just as likely to give online as those under 65.
And as Baby Boomers head for retirement we’re gaining more seniors. It’s easy to make assumptions about who seniors give to, but don’t. Even if your events focus on Millennials, you may be missing out on donations from seniors if you’re not promoting asking them.
Want some surprising stats on senior giving?