P2P 101: Rediscovering The Peer-to-Peer Fundraising Basics

Peer-to-peer fundraising is one of the most common forms of fundraising, but often the most misunderstood in terms of what it takes to be a successful professional fundraiser. If you’re eager to become a highly effective P2P fundraiser, this three-part webinar series is a must-watch.

In this three-part webinar series, we delve into the power of peer-to-peer fundraising. This comprehensive series will equip you with the knowledge and techniques needed to excel in recruiting and coaching fundraisers. 

Part 1: The Power of P2P Fundraising
We discuss the underlying principles that make peer-to-peer fundraising so impactful, as well as review the different types of P2P campaigns and KPIs that drive success. 

Part 2:  Recruiting Your P2P Fundraisers
We dive into strategies to effectively engage and mobilize a network of passionate fundraisers, including identifying advocates, generating leads and making the ask.

Part 3: Coaching Your P2P Fundraisers
We dig into the best practices for providing meaningful support and guidance to your fundraisers, as well as review fundraising fundamentals and data-driven coaching strategies.

Led by Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, this webinar series is a game-changer for your professional fundraising journey. Don’t miss this opportunity to unlock the secrets to fundraising excellence and take your skills to new heights.

This three-part webinar series is free to P2P Forum
Members or $199 for non-members.

Want FREE access to this webinar recording and other resources that will help you raise more from P2P fundraising? Become a member today! (You can become a member when you register for this webinar)



Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry and the host of “The P2P Soapbox” podcast. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.