Updated: November 13, 2020
The ongoing COVID-19 outbreak has had a massive impact on peer-to-peer fundraising throughout 2020 — and it promises to shape programs in 2021 and beyond.
To help organizations navigate this ongoing crisis, we’ve developed this resource page to provide quick access to relevant content and data.
If you have resources to share, please email us at firstname.lastname@example.org.
As the fall peer-to-peer fundraising season winds down, organizations are beginning to take steps to map out their spring 2021 plans in the face of a deadly pandemic that is showing no signs of easing up.
A new survey of nearly 100 nonprofits by the Peer-to-Peer Professional Forum finds that more than half of groups that manage spring campaigns have already decided what form they will take.
Nonprofits that manage peer-to-peer fundraising programs tried to move quickly to transform planned, in-person events into virtual campaigns in the face of the Covid-19 pandemic.
Unfortunately, many organizations expect their existing campaigns to raise only about half of what they had budgeted at the beginning of 2020, according to a summer 2020 survey of 120 North American nonprofits by the Peer-to-Peer Professional Forum.
In respect of your limited time, we’ve culled down what has been written about COVID-19’s impact on P2P to spare you from slogging through vague “big picture” posts and to connect you with materials that may be truly helpful to you.
The coming days and weeks are forcing most organizations to make difficult decisions. Below are some resources to help guide your choices.
National Multiple Sclerosis Society executive vice president Jennifer Lee generously shared this decision-making tool that her team has been using to evaluate whether to cancel or postpone events.
It starts with a review of whether government or venue authorities have weighed in on whether mass events can be held. If none of those block the event, it then takes NMSS leaders through a series of other considerations to help reach a decision.
Interestingly it makes very explicitly “How much revenue the event generates or the fixed expenses that cannot be avoided in the event of a cancellation shall not be factors in determining what we need to do to keep people safe, but we do need to understand the financial implications of these decisions as part of the process.”
Cadence President Gary Metcalf and his team touch 200 events annually and have been in touch with a great number of them since this crisis began. This document boils down some of what they have observed, provides helpful perspectives on approaching programming decisions and briefly lays out some technical subjects to consider such as insurance and contracts with suppliers.
This blog post from DonorDrive suggests factors that nonprofits should consider when making decisions about the status of upcoming events, strategies to employ and important factors to consider when executing.
Clear, consistent communications is critical during a crisis. Here are some resources that are designed to help you with messaging during these uncertain times.
Charity Dynamics has created a tactical ten-point plan for communicating with stakeholders about your decisions whether they are focused on shifting gears or moving ahead.
Regardless of your mission, it’s important to remember to put your audiences and your mission first in all of your communications. This is especially true during a crisis.
Here are two articles from Peter Panepento, philanthropic practice leader of Turn Two Communications, offers insights on how to message effectively during the Covid-19 crisis:
This article by MediaCause offers some excellent insights into how to adjust your communications strategy and handle messaging about canceling events.
For when the show must go on, PCMA offers some useful tips on how to market your future events during this uncertain time.
Below is some useful information about how to create effective virtual campaigns.
Wisconsin State Journal offers an interesting look at how nonprofits in that state are moving to virtual campaigns.
Charity Dynamics’ Marcie Maxwell offers advice on how to make the important decisions needed to get your virtual event planning in high gear.
Cathexis Partners offers this look at how to get your virtual event participants more involved and ultimately increase donations.
Bloomerang offers this quick, seven-step guide to convert any nonprofit event into a virtual campaign.
The Peer-to-Peer Professional Forum hosted a special webinar that provided advice on how to create an effective virtual event.
Blackbaud UK published this useful eBook suggesting three core pillars to focus on to maximize virtual event fundraising based on survey results and charity case studies.
At our request, Michael Johnston, president of Hewitt and Johnston Consultants, wrote this article examining a few existing virtual programs and offering advice on factors to consider when creating such an initiative.
Qgiv has put together a useful post on how transition your fundraisers to virtual events.
The Pancreatic Cancer Action Network has had a virtual strider program as a part of its PurpleStride walk series for some time and is now leveraging in light of its cancellation of in-person events in March and April.
Take a look at how the group promotes and activates this capability.
This 2017 P2P Professional Forum article examines a number of existing programs and offers some advice on achieving success with these types of initiatives.
This article by gofundme charity offers some elementary information on creating a virtual program.
Tiltify CEO Michael Wasserman offers some excellent advice for nonprofits that are looking to embrace livestreaming to raise funds during the Covid-19 crisis and beyond.
Nonprofit Tech for Good explores how gaming fundraisers work, how organizations have used them in the past and how your can use them to raise money.
In March the law firm Venable LLP conducted a valuable webinar on legal issues nonprofits should be considering in light of this crisis. The webinar recording and accompanying handout have excellent sections specifically focused on events.
Sponsorship expert Chris Baylis has written an extremely practical post on how to best work with sponsors in the face of needing to cancel, postpone or move forward with a possibly quite diminished or altered event.
QGiv’s Shay Lessman provides some introductory thoughts on developing digital or what he calls “interactive fundraising campaigns” if you must cancel events.
COVID-19 disruptions will force us all to work and communicate internally and externally in new ways. Here are a few resources that may help you work smarter.
Check out this great resource via Stanford University.
Take an in-depth look at how some nonprofits nonprofits are dealing with the outbreak.
How does an organization that has traditionally held 40 percent of its events in March make a fast and successful pivot? Check out our interview with St. Baldrick’s Foundation CEO Kathleen Ruddy.
Bravo if you’ve made it all the way to the bottom of this page of resources. You deserve a break!
One writer’s suggestions for some great shows to check out when you need some downtime.
Most large peer-to-peer programs have announced significant changes to their programs in the face of the Covid-19 pandemic.
Follow this link for more information on programs that have announced postponements, cancellations and/or program changes, such as switching to a virtual campaign. Reviewing their communications may help you in drafting your own messaging.
You can also check out this Forbes article by Peer-to-Peer Professional Forum President David Hessekiel that outlines some of the recent changes and what they mean for nonprofits — as well as this new piece that summarizes some of the latest developments.
Have additional resources or news to share or questions? Please send them our way at email@example.com