The Peer-to-Peer Fundraising Thirty


The Peer-to-Peer Thirty is the most comprehensive annual benchmark study of peer-to-peer fundraising programs in the United States. Findings are based on survey responses from the professionals who manage major athletic event and peer-to-peer fundraising programs and publicly available data.

Key Findings from the 2017 Survey:

Peer-to-peer fundraising is in the midst of a major transition, as some of the nation’s largest nonprofits shift their focus toward hosting more efficient campaigns and a number of emerging programs show significant growth.

The Peer-to-Peer Fundraising Thirty, which ranks the 30 largest U.S. P2P campaigns, found that these campaigns raised nearly $1.45 billion in 2017, down 6.7 percent compared with 2016. This decline continues a trend among the top 30 programs, which have seen their collective revenues drop each year since 2012.

But the Peer-to-Peer Professional Forum found that this top-line revenue number isn’t the whole story. In fact, the survey and interviews reveal that most large programs are raising more money per participant and many charities are staging multiple campaigns rather than focusing all of their energy on one national-scale series.

The 2017 Peer-to-Peer Fundraising Thirty reflects the growing transition in the field of peer-to-peer fundraising. Key findings include:

  • Children’s Miracle Network Hospitals’ popular Dance Marathon series was the fastest-growing P2P program in 2017. Revenues increased 19.63 percent to nearly $39 million.
  • The Pan-Mass Challenge posted another record fundraising total, generating an estimated $56.5 million. This total again made the ride the largest single-event peer-to-peer fundraiser in the United States — and marks an increase of more than $6.7 million over its 2016 total.
  • Memorial Sloan-Kettering Cancer Center’s Cycle for Survival raised $34 million in 2017, an increase of 13.3 percent. Named the 2018 Peer-to-Peer Professional Forum’s Program of the Year, Cycle for Survival has seen its revenues quadruple since 2012.

“Peer-to-peer fundraising is becoming much more diverse — and much more efficient — than ever before,” said Peer-to-Peer Professional Forum President David Hessekiel. “Nonprofits report that they are taking steps to make sure they are managing their costs and getting more bang for their investments.”

Click here to read the full press release and to access the summary data table

Download the full P2P Fundraising Data Set, which includes 12 years worth of detailed peer-to-peer fundraising data from more than 60 programs

Request a download of the full 2017 dataset