Research

P2P_30

About The Peer-to-Peer Thirty

The Peer-to-Peer Thirty is the most comprehensive annual benchmark study of peer-to-peer fundraising programs in the United States. Findings are based on survey responses from the professionals who manage major athletic event and peer-to-peer fundraising programs and publicly available data.

Submission for the 2016 Survey

Stand up and be counted — in our annual peer-to-peer fundraising benchmarking survey! Grouped with data from other groups, the finished study will help you assess your programs’ performance and plan to make progress.

Please submit information each of your organization’s major 2016 P2P programs. Thanks in advance for your time and participation in the Peer-to-Peer Fundraising Thirty survey!

Submit your 2016 Data – Start the Survey

Key Findings from the 2015 Survey:

The 2015 Peer-to-Peer Fundraising Thirty marks the 10th anniversary of this landmark study and provides an in-depth look at the changing landscape of peer-to-peer fundraising over the past decade. Key findings include:

  • Overall, contributions to the 30 largest peer-to-peer fundraising programs in the U.S. totaled $1.57 billion in 2015, up 9.8 percent over the amount raised by the thirty largest programs in 2006.
  • Top peer-to-peer fundraising efforts were down 2.55% compared with 2014.
  • Nine of the programs on the 2015 P2P Thirty list have seen their revenues more than double during the past decade

Click here to read the full press release
Click here to see the 2015 Top 30 Summary Data Table

Download the full P2P Fundraising Data Set, which includes 10 years worth of detailed peer-to-peer fundraising data from more than 60 programs

Request a download of the full 2015 dataset