About The Peer-to-Peer Thirty
The Peer-to-Peer Thirty is the most comprehensive annual benchmark study of peer-to-peer fundraising programs in the United States. Findings are based on survey responses from the professionals who manage major athletic event and peer-to-peer fundraising programs and publicly available data.
Key Findings from the 2016 Survey:
The 2016 Peer-to-Peer Fundraising Thirty reflects the growing transition in the field of peer-to-peer fundraising. Key findings include:
- Overall, contributions to the 30 largest peer-to-peer fundraising programs in the U.S. totaled $1.53 billion in 2016, down 2.8 percent from 2015.
- Three programs — American Cancer Society’s Relay for Life, March of Dimes’ March for Babies and Susan G. Komen’s Race for the Cure Series — each saw revenues decline by more than $10 million.
- 13 programs saw their revenues increase in 2016.
- The Leukemia & Lymphoma Society’s Light the Night Walk saw revenues vault 12 percent to $68.5 million, giving it the largest increase in terms of dollars raised in 2016. Based on its increase, Light the Night was named the P2P Professional Forum’s 2016 Program of the Year.
Download the full P2P Fundraising Data Set, which includes 11 years worth of detailed peer-to-peer fundraising data from more than 60 programs