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Peer Review

Reducing the Runner’s Footprint: NY Times

Biodiesel buses. Biodegradable cups. Organic T-shirts. Trophies made from recycled bicycle parts. Yes, the great green phenomenon has come to

Filed Under: Emerging Trends, Industry Coverage, Industry Players, Peer-to-Peer Fundraising in the News

Expresso Fitness & ADA Create Virtual Ride-A-Thon

Expresso Fitness will host a two-week virtual ride fundraising campaign from November 2 - 16, 2008 to support the American Diabetes Association.

Filed Under: Emerging Trends, Industry Coverage, Industry Players

Independence Blue Cross Signs on as Presenting Sponsor of American Diabetes Association’s Step Out: Walk to Fight Diabetes in Philadelphia

Independence Blue Cross (IBC) today announced that it is the presenting sponsor of the American Diabetes Association's (ADA's) Step Out: Walk to Fight

Filed Under: Industry Coverage, Industry Players, Strategy

Finish Line Extends Sole Destination

The Finish Line, Inc., one of the nation's leading athletic retailers, has announced that it will extend its partnership with Soles4Souls, the

Filed Under: Industry Coverage, Industry Players, Strategy

Half Marathons Experience Big Growth: NY Times

Increased popularity among new and veteran runners has made half marathons the fastest growing type of running event, according to Running USA.

Filed Under: Emerging Trends, Industry Coverage, Industry Players

Academic News: Ask and You Shall Receive

New research from the Stanford Graduate School of Business verifies the old adage, Ask and you shall receive. A series of studies (including one

Filed Under: Best Practices, Resources

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