Original Broadcast Date: August 16, 2018 Move over, millennials. A new generation is entering adulthood and is about to put its own unique stamp on peer-to-peer fundraising. Generation Z — the moniker used to describe the generation of people born between the mid 1990s and mid 2000s — is starting to enter the work force […]
Team Captain Confidential
Insights from a P2P Fundraising All-Star
June 21, 2018
Original Broadcast Date: June 20, 2018 Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns. An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them […]
Moves Management for P2P Fundraising
October 26, 2017
Original Broadcast Date: October 26, 2017 Moves management strategy has helped AIDS/LifeCycle become one of the nation’s fastest-growing single-event fundraising campaigns. Now you can learn how to employ moves management — a fundraising strategy that involves taking a series of actions, or moves, to help attract donors, build relationships with those donors, and cultivate them […]
DIY Fundraising: Its Promise and Perils
March 28, 2017
Original Broadcast Date: March 28, 2017 Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed. But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t […]
How to Attract and Keep High-Value Donors
November 3, 2016
Original Broadcast Date: November 3, 2016 Five years ago, AIDS/LifeCycle had about 100 participants in its annual 7-day bike ride from San Francisco to Los Angeles who raised more than $10,000. Today, that number totals more than 350. Greg Sroda, the event’s former senior director, recently took on a new role as Chief Operating Officer of […]
Stewarding Your DIY Donors
October 6, 2016
Original Broadcast Date: October 6, 2016 As do-it-yourself fundraising campaigns grow in popularity, nonprofits are quickly learning that these campaigns can’t achieve success by following the traditional donor-stewardship playbook. Since they aren’t built around fixed events, do-it-yourself campaigns follow different rules. To be successful, nonprofits need to take innovative approaches to help DIY participants create their […]
Master Class: Retaining Your P2P Fundraisers
July 13, 2016
Original Broadcast Date: July 13, 2016 Eager to boost your peer-to-peer program’s performance? There are many factors, of course, but one key factor is retention! You work hard to acquire new participants, but it can be hard to keep them involved. Donna Wilkins, CEO and Founder of Charity Dynamics will share a tactical guide to participant […]
The 2015 Peer-to-Peer Fundraising Year in Review and Forecast
December 10, 2015
Original Broadcast Date: December 9, 2015 Join Plenty CEO Jeff Shuck and a few special guests – including Lance Slaughter, Chief Chapter Relations and Development Officer for The ALS Association – for an engaging look back at the year in peer-to-peer, the highlights, the low-lights and our forecast on what 2016 has in store. We’ll recap […]
7 Genius Email Marketing Tips to Recruit Participants and Fire Up Your Fundraisers
September 11, 2015
Original Broadcast Date: September 10, 2015 This insider insights webinar will supercharge your email marketing with the latest tested and scientifically-backed email marketing tips. Learn how to fire up your fundraisers and persuade more participants to register for your event. In this webinar you’ll learn: What moves your email readers to take action? (and what turns them off) A […]
Bringing Back Your Best Fundraisers
July 28, 2015
Original Broadcast Date: July 28, 2015 For most peer-to-peer fundraising professionals, recruiting new participants isn’t the biggest challenge. It’s getting them to come back. Listen in and pick up valuable lessons on retaining participants from the people behind the St. Baldrick’s Foundation’s “brave the shave” events. This children’s cancer research organization has made an art of […]
