Supercharge Your Virtual Campaign With Lessons From An Event That Really Worked

Original Broadcast Date: July 30th, 2020

Now that the first wave of campaigns during the Covid-19 era is behind us, many peer-to-peer fundraisers are faced with a common challenge: how do they replicate the feeling of community that comes with in-person events in a virtual setting?

The ALS Association’s Greater Chicago Chapter offers a possible blueprint.

The organization recently completed a creative and highly engaging campaign around its June 6th virtual walk that included “Superhero Supply Boxes” for all of its team captains, guide books, social media tools and creative videos that gave supporters everything they needed to stage events in their own neighborhoods. It also went old school – relying on phone calls, door hangers, and other non-digital tools to give the campaign a highly personal feel and ignite excitement.

The result? More than 150 teams hosted “Mini Walks” across the Chicago region – and are on track to meet the chapter’s fundraising goal of $450,000. The event was so successful that the ALS Association is now replicating the model at chapters across the country this fall.

You’ll learn how to:

  • Motivate your teams to fundraise in a virtual environment.
  • Work with your fundraisers to recreate the energy and excitement of large events in their own neighborhoods.
  • Leverage email, social media, video, and other communications channels to engage and inspire your fundraisers.


Kendra AlbersKendra Albers, Director of Development, the ALS Association’s Greater Chicago Chapter
Kendra Albers has more than a decade of event and peer-to-peer fundraising experience at organizations such as the American Cancer Society, Alzheimer’s Association and the ALS Association.




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