E-mail solicitations remain an effective tool for peer-to-peer fundraisers. But a new study suggests that charities need to do much more to encourage
5 Rules for Building a Successful P2P Social-Media Campaign
Facebook, Instagram, and other social networks offer limitless opportunities for peer-to-peer fundraisers to engage their supporters and raise more
A Process for Improvement (How to A/B Test)
Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B
Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money
An early leader encouraging supporters to give up their birthdays to raise money for water-related projects was charity: water. The organization’s
Tougher Events Yield Bigger Donations: Princeton Study
The Latest Academic Research on Events Fundraising Reported by Michal Ann Strahilevitz Research from Princeton University suggests that the
Is There A Zombie Walk in Your Future?
If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they’re probably supporting a local
Dog Walks Raise Funds for Animal and Health Groups
Tapping into the passion people have for their pets, an increasing number of nonprofits are creating fundraising dog walks that are either stand alone
Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
Work by Wendy Liu and Jennifer Aaker (2008) reveals that first asking individuals to think about “how much time they would like to donate” to a
Academic News You Can Use: The Closer You Get to Goal, The Easier it is to Raise Funds
The P2P's Academic Advisor Michal Strahilevitz, chaired associate professor of marketing at Golden Gate University, shares highlights of "A Race to