E-mail solicitations remain an effective tool for peer-to-peer fundraisers. But a new study suggests that charities need to do much more to encourage
5 Rules for Building a Successful P2P Social-Media Campaign
Facebook, Instagram, and other social networks offer limitless opportunities for peer-to-peer fundraisers to engage their supporters and raise more
#GivingTuesday Partnership Toolkit
There is a day for giving thanks. There are two for getting deals. Now, there is #GivingTuesday, a global day dedicated to giving back. On Tuesday,
Infographic: Making a second ask really pays off.
Did you know that in peer-to-peer giving 42% of donors don't give on their first visit to a fundraising page? To engage those donors, event
A Process for Improvement (How to A/B Test)
Considering A/B testing for your event, campaign or outreach tactic? Wondering what A/B testing is? A process for improvement rooted in A/B
How to eliminate the zero dollar fundraiser
What's shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have registered who don't raise a penny.
Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money
An early leader encouraging supporters to give up their birthdays to raise money for water-related projects was charity: water. The organization’s
Ten Rules of Events Fundraising
Ever considered hosting a charitable event to raise money for your youth service organization? It sounds simple: Charge people $75 a head to come to a
Charity Navigator Special Events Study
In May 2007 Charity Navigator issued a study on the fundraising efficiency of special events -- everything from galas to endurance runs. Although it