In July 2013, Walk the Walk will bring The MoonWalk marathon from the United Kingdom to America for the first time to raise awareness and funds for
Look Past the Underwear: This Run Is for a Good Cause
The annual Cupid’s Undie Run raises money for The Children’s Tumor Foundation while featuring a spectacle of scantily clad 20-somethings running
Breaking the Guinness Record for the world’s largest swimwear parade
Sydney, Australia hosted the 'AIME Strut the Streets' an attempt to break the Guinness Record for the world's largest swimwear parade. The event was
DoNation, Online Environemental Organization Replacing Peer-to-Peer Fundraising with Environmental Action Pledges
DoNation is an online environmental organization which replaces peer-to-peer cash fundraising with environmental action pledges. High profile
Friendship Powered Fundraising App for Facebook
Artez Interactive launched the Friendship Powered Fundraising (FPF) app for Facebook. It is the only event fundraising app that runs entirely within
Atlanta and Chicago to host new ‘Strollers in the Front 5K’ events
Atlanta and Chicago will host the first-ever 'Strollers in the Front 5K' events. These new run/walks, where strollers can start at the front for a
Pack Walk movement promotes community humane education programs for Cesar Millan Foundation
Pack leaders, Cesar Millan and Scooby-Doo, accompanied by an estimated ten thousand friends and supporters, gathered at the National Mall for the “One
Study Shows ‘Thon’ Programs Offer Powerful Benefits for Corporate Sponsors
Of the top 25 properties that created strong emotional connections with sponsors, 24 were charities Demonstrating value and return on investment
Why Can’t We Sell Charity Like We Sell Perfume?
What if we let philanthropies operate like businesses? Let them pay for talent, advertise aggressively to build market share—even build a stock market