2018 Program

1 – 2:45 PM:

Opening General Session

• Welcome -Peer-to-peer fundraising offers tremendous opportunities, but the formula for success is not the same for every program. Peer-to-Peer Professional Forum President David Hessekiel reveals how you can achieve breakthroughs by making the most of P2P2018.
• Top 30 Premiere – In this expanded edition of our industry’s most-quoted report, Charity Dynamics Founder Donna Wilkins reveals the ups and downs of America’s top programs, how a far larger sample of programs fared in 2017 and how you can leverage this data to power your efforts.
• The Future of P2P: Big Data – Peer-to-peer fundraising is on the cusp of enormous change as tools to harness big data supercharge our ability to raise more by connecting with supporters in previously unimaginable ways. Shana Masterson from Blackbaud provides a preview of the game changing power of predictive analytics.
• Digital Strategies That Build Retention – “How do we retain more of our top fundraisers?” is one of the three most common questions in P2P fundraising. Content marketing expert Kivi Leroux Miller attacks that dilemma head on and arms you with field-tested techniques that yield results in an appearance sponsored by DonorDrive.

3 – 5 PM:

Program Summits

Don’t miss this chance to dig deep with sector experts into the type of peer-to-peer fundraising you are most focused on. Choose from:

• National Series Summit (New for 2018!)
• Cycling Summit
• Hospital/Local Summit (New for 2018!)
• Endurance Summit
• DIY Summit

5 – 5:15 PM:

Break

5:15 – 6:15 PM:

Breakout Sessions

Choose from:

• Owning The Seat You Are Sitting In – Strong leadership is pivotal to any organization’s success, yet many leaders struggle with how to maximize their impact. Join coach, trainer and former Komen CMO Katrina McGhee in an interactive discussion on how to amplify your influence, empower your team, and confidently move forward with authority. Together we’ll create a customized leadership plan for a more empowered you.
• The Perfect Prescription for Participant Recruitment – Want to know the steps to supercharge your efforts to recruit participants? ConnectedNonprofit’s Mandy O’Neill share a recruitment road map that produced dramatic registration and revenue increases for the Soldier Ride.
• What Do Corporations Want? – Attracting corporate involvement can have a huge impact on your program’s success, but many organizations find it challenging to increase team participation and offer deeper engagement opportunities. Learn how to go beyond the bronze, silver and gold levels of sponsorship by attending the 2018 premiere of The P2P Corporate Partner Survey presented by For Momentum’s Michele Egan Sterne. Gain a deeper understanding of what companies look for in a P2P partnership so that you can ultimately raise more dollars.
• Activating Zero Dollar Fundraisers – The number of people who show up at our events, enjoy the experience and don’t fundraise is one of the most maddening aspects of peer-to-peer fundraising. Learn success strategies for reducing your percentage of zero-dollar fundraisers from The National Hemophilia Foundation’s Tracy Earll and Team World Vision’s Betsy Drach.
• Mission Engagement On Your Event – In a crowded fundraising space, events are standing out by creating micro experiences on their event that inspire and engage their participants in their mission. OP 3’s Colleen Healy Fitzgerald and Nicole Dolan from the American Foundation for Suicide Prevention will share real-life examples and teach you ways to infuse this strategy into your event.

6:15 – 7 PM:

Opening Reception

7 – 8:30 PM:

Cash, Sweat & Tears Award Dinner

Top fundraisers are the lifeblood of peer-to-peer fundraising. At the pinnacle of that group, you’ll find some incredibly inspiring individuals who go above and beyond in heroic ways. Join us as we celebrate this year’s winner of the Cash, Sweat & Tears Award.

Sponsored by

8:15 -9:30 PM: 

After-Dinner Reception

6:15 – 7:15 AM:

Morning Run

Back for a second year, Event 360 will be starting off day two of the conference with a morning run. Rise and shine early on Friday, March 2nd to join Event 360 and The City Running Tours team on a 3-mile Run/Walk. Please let us know if you can make it.

Sponsored by

8 – 8:30 AM:

Breakfast in the Exhibit Hall

8:30 – 10:15 AM:

Morning General Session

• Program of the Year: Cycle for Survival – Since 2007, Cycle for Survival has gone from a patient and family-produced fundraising event to a national juggernaut that engaged 31,000 riders to raise $34 million for Memorial Sloan-Kettering Cancer Center in 2017. Get the inside scoop on how Cycle for Survival continues to grow from MSKCC’s Katie Klein.

• The Power of Word of Mouth – The new world of marketing is personal. People want to be part of meaningful stories bigger than themselves. Brains on Fire President Robbin Phillips shows us how to foster community in ways that elevate donors into passionate messengers for your brand.

• There’s More Than One Way to Help Your Cause – MD, MBA and advisor to policy makers and numerous nonprofits, Dr. Phillip Schneider shares “out of the box” ideas to more effectively connect with supporters in today’s contentious environment.

10:15- 10:45 AM:

Break in the Exhibit Hall 

10:45 – 11:45 AM:

Breakout Sessions

Choose from:

• Hot Topics – Pelotonia CEO Doug Ulman facilitates a frank discussion based on a pre-conference survey of peer-to-peer fundraising executives’ most pressing concerns.
• Influencing for Impact – Struggling with project responsibility but no direct authority? Join us for a candid discussion on how to influence up and across to maximize your organizational impact. Coach, trainer and former Komen CMO Katrina McGhee will share six strategies you can immediately implement to enhance your executive presence, communicate with confidence and make things happen through effective collaboration.
• Unleashing Corporate Support Through Better Relationship Management – An investment in better customer service for corporate supporters can yield great dividends for peer-to-peer fundraising programs. Learn how to achieve a great ROI on the personnel and capabilities necessary to take local or national programs to the next level from Susan G. Komen Greater NYC CEO Linda Tantawi and Children’s Miracle Network Hospitals Dance Marathon Senior Director Elyse Meardon.
• Have You Tried This? – Peer-to-Peer Professional Forum’s Peter Panepento leads a virtual tour of new concepts, technologies and techniques that are moving the needle for programs across North America.
• Fundraising’s Rosetta Stone – Ever feel like you’re speaking an entirely different language from your supporters or even other departments within your organization? JDRF’s Karla Baldelli shares how her organization tackled this problem by using “donor-centricity” to develop a common language and reaped great rewards in the process!

11:45 AM – 12:15 PM:

Exhibit Hall Reception

12:15 – 1:30 PM:

Lunch – The Power of Us

Join us in breaking bread as a community. Eventage’s Matt Glass will help us celebrate the impact our profession has on lives around the world.

Presented & produced by

1:30 – 2 PM:

Break in the Exhibit Hall

2 – 3 PM:

Breakout Sessions

Choose from:

• Getting Good Decisions Made in Your Organization – Do you find that your great plans often die slow deaths because leadership keeps kicking decisions down the road? Turnkey’s Katrina Van Huss and Otis Fulton provide insights into the psychological mechanics around decision making and tips that will improve your chances of getting a good decision made in a timely fashion. To kick off our group discussion, Race for the Cure Director Courtney Bugler and Kari Bodell, formerly with Avon Breast Cancer Crusade share how these concepts have played out during their careers.

• Turn Participants Into Fundraising Superstars (even if they’ve never fundraised before) – This “let’s-get-real” workshop gives you the tools you need to get 10% more of your people fundraising and all of your fundraisers bringing in more. ConnectedNonprofit’s Mandy O’Neill guarantees you’ll have at least three “Aha!” moments and that you’ll leave confident that your event’s fundraising thermometer will reach new heights.

• The Three Strategies You Need To Know To Sell Six-Figure Sponsorships – Finally, the answer to the question you have been asking for years: “How do I sell 6-figure sponsorships for my peer-to-peer event?” Catalist’s Maureen Carlson and Brittany Hill and a panel of nonprofit executives will share three (proven!) powerful strategies to acquire sustainable, big-dollar sponsors at a faster pace.

• Attracting and Motivating Men – Women make up the majority of peer-to-peer fundraising participants – is that the natural order of things or are we missing out on a huge opportunity? American Cancer Society’s Susan Petre shares strategies to attract and activate male fundraisers based on ACS’s experience building Real Men Wear Pink as well as that of other programs and market research.

3 – 3:15 PM:

Break

3:15 – 4:15 PM:

Closing General Session

• The British Invasion: Lessons from Comic Relief – In the UK, Comic Relief’s Red Nose Day is a national institution that raises astounding amounts of money, much of it through peer-to-peer fundraising. Since launching in the US in 2015, the event has had major success on this side of the Atlantic, but despite a common language there are more differences than one might expect. Comic Relief USA’s Rick Scott reveals fascinating lessons about what does and does not translate well when P2P programs “cross the pond.”

• Awarding of Prizes, Closing Remarks and Other Surprises

4:15 to 5:15

Closing Reception