Featured Speakers:

Katrina McGhee

coach, trainer &
former Komen CMO

 Kivi Leroux Miller

CEO, Nonprofit
Marketing Guide

 Robbin Phillips 

Brains on Fire

 Full bio >>  Full bio >>  Full bio >>

All Conference Speakers:

Click on speaker name to read their full bio

Dr. Phillip Schnieder has an MBA from Harvard and a Medical Degree from New York University, so he’s not only a business expert but a practicing physician in New York City who has helped hundreds of hospitals, health care systems and major charitable organizations greatly increase their fundraising. Dr. Schnieder has  put together a formula for creatively implementing the latest in business marketing, and psychological techniques to appeal to people’s hearts and minds, rather than just their wallets. He has also been working as a liaison to several Members of Congress on the effect of government healthcare on private fundraising.  His discussion will include some of his “out of the box” methods and activities to improve the bottom line, while also examining what’s going on in Washington right now, that might affect charitable fundraising as a whole.

American Foundation for Suicide Prevention

Nicole Dolan brings nearly 10 years of P2P fundraising event experience to the table in her role as Out of the Darkness Walks Senior Director. A restaurant event director in her previous life, Nicole started with the American Foundation for Suicide Prevention’s Overnight Walk in 2007 and now guides a team of staff and volunteers to lead more than 550 Out of the Darkness Community, Campus, and Overnight Walks across the country, creating an experience that brings hope and healing to a quarter million participants while raising more than $20 million annually for AFSP.

24 Foundation

Plum Whitney serves as the Event Director for the 24 Foundation where she successfully manages three national events while streamlining programs and procedures. In addition, Plum works on a large number of other cause related events, including cycling and obstacle racing events. Plum’s background is in event operations and hospitality, including time with five-star hotels, restaurants and cruise ships. Her focus is on the areas of project management, venue management, inventory, logistics, registration, staffing, and volunteer management. Plum’s expertise lies in strategy of new ways to improve procedures and the overall event experience for participants.

Nonprofit Marketing Guide

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide. Every day, she helps nonprofit communications professionals both learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She’s also the award-winning and best-selling author of three books, including her newest: “CALM not BUSY: How to Effectively Manage Your Nonprofit’s Communications for Great Results.” You can join the Nonprofit Marketing Guide community by subscribing to her daily blog or weekly e-newsletter at NonprofitMarketingGuide.com.

Katrina McGhee is an author, speaker and strategic advisor for some of America’s most beloved charities. People also describe her as a women’s advocate, an inspiring leader and a social responsibility pioneer. The common thread is McGhee’s ability to motivate change, whether by revolutionizing the way an organization does business or inspiring an individual to achieve unimaginable success.

Katrina McGhee is an author, speaker and strategic advisor for some of America’s most beloved charities. People also describe her as a women’s advocate, an inspiring leader and a social responsibility pioneer. The common thread is McGhee’s ability to motivate change, whether by revolutionizing the way an organization does business or inspiring an individual to achieve unimaginable success. Informing all her work is McGhee’s own transformation. After the stress of her “perfect life” as a senior executive at an international nonprofit nearly killed her, McGhee realized that value and worth aren’t found in what we do, but from being the person we are created to be. Armed with this self-acceptance and love, McGhee left behind the limiting barriers she had imposed on herself and set off on an exploration of life beyond her comfort zone.

In 2012, she invited women around the world to join her on the journey by creating Loving on Me, an online “inspiration destination” that dares members to defy the status quo. The platform delivers practical tools to help women experience life abundantly, provides a global community that affirms members’ value and worth, and supports organizations committed to the education, empowerment and good health of women and girls.

Her recently released book, “Loving on Me!: Lessons Learned on the Journey from MESS to MESSAGE” (Balboa Press, 2016), continues her quest to inspire women to aim higher. This tale of transformation chronicles McGhee’s own journey toward self-worth while providing readers with the tools they need to ignite their own personal revolution. Readers are inspired to “go get their more,” by examining a world of endless possibilities and releasing the limiting barriers imposed by ourselves and others.

McGhee is passionate about helping people reach their highest heights in both their personal and professional lives. Through her consulting company Katrina McGhee Enterprises, she creates customized training programs to foster excellence among the next generation of nonprofit leaders. With over 20 years of business experience, most recently as executive vice president and chief marketing officer of Susan G. Komen for the Cure, she is uniquely poised to ignite change at the individual and corporate levels in areas such as leadership, personal branding and business development. She also shares her transformative messages of self-love and empowerment as a featured speaker at conferences and educational events, nurturing the seeds of success that are present in all of us.

In the end, McGhee believes in (and is an example of) BOLD action. Woven into everything she does is the goal to inspire big thinking, while delivering the tools that ignite life-affirming transformation in everyone she meets.

Comic Relief USA

Rick is the Senior Vice President of Grants and Philanthropy at Comic Relief Inc., also known as Comic Relief USA. A registered 501 c(3), the organization uses the power of entertainment to drive positive change in alignment with its vision: a just world, free from poverty.

In his current role Rick oversees all fundraising efforts for the Comic Relief USA and its tentpole campaign, Red Nose Day, including corporate, schools, community, HNWI and foundations. Rick also directs the application and selection process of Comic Relief USA’s Grantee Partners, in alignment with the organization’s grant making strategy. Grantee Partners include Save the Children, Boys & Girls Clubs of America, and Children’s Health Fund.

Before coming to the US in 2014 to help launch Comic Relief USA and Red Nose Day, Rick spent over 20 years working with Comic Relief UK, a sister organization of the US-based non-profit. Rick’s vast experience spans roles within Education, Communications, Marketing, Talent, and Campaign Management.

Launched in the US in May 2015, with a goal to end child poverty, Red Nose Day has raised almost $100 million in the US in its first three years. Funds raised support programs for children in need both in the US and internationally. In 2017, Comic Relief USA also supported Hand in Hand: a Benefit for Hurricane Relief, managing in-bound donations and grant making through the Hand in Hand Hurricane Relief Fund. Hand in Hand has so far raised over $62 million to support recovery and relief efforts of those in hurricane-affected areas.

Kari has been managing special events since her fifth-grade talent show, and she has been in peer-to-peer fundraising since she sold candy, door-to-door, to raise money for her high school debate trip. Through her career at Event 360 and Plenty, she’s worked on dozens of peer-to-peer fundraising programs and events, as a consultant, implementation partner, soup-to-nuts operator, adviser, strategist and friend. She most recently served as Chief Development and Operations Officer at the Avon Breast Cancer Crusade. She loves creating connections and learning experiences with others in the business and she’s looking forward to seeing you in March.


In his role as president and chief executive officer, Doug Ulman oversees the strategic vision and direction of Pelotonia and also serves as an advisor to The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Solove Research Institute.


Doug is a three-time cancer survivor and globally recognized cancer advocate. After overcoming chondrosarcoma during his sophomore year of college and malignant melanoma twice since, Doug and his family founded the Ulman Cancer Fund for Young Adults, a nonprofit organization dedicated to supporting, educating and connecting young adults, their families and friends, who are affected by cancer. He served as executive director of the organization for four years before joining the LIVESTRONG Foundation in 2001 as director of survivorship. He went on to lead LIVESTRONG as president and chief executive officer for seven years before joining Pelotonia in 2014.


During his time at the LIVESTRONG Foundation, Doug helped transform the nonprofit into an internationally-known brand and leader in the global movement for people affected by cancer. Doug has earned a reputation as the “Most Savvy Health Care Leader in Social Media” for his innovative use of social media to spread awareness and knowledge around the world’s leading cause of death. His online community includes a Twitter following of more than one million.


Doug speaks frequently at some of the nation’s most acclaimed festivals and conferences including the Social Good Summit, the Inc. 500|5000 Conference, the Aspen Ideas Festival, the Clinton Global Initiative University, the RadioShack Business Summit, TedxAustin and SXSW Interactive.


Doug’s outstanding leadership has garnered him both local and national accolades. The Austin Business Journal recognized Doug with a Health Care Hero Award and he has twice been named to the Non-Profit Times’ Power and Influence Top 50, an honor bestowed to the top 50 nonprofit executives.


Doug currently holds numerous civic and charitable board positions for organizations such as the Union for International Cancer Control, the Ulman Cancer Fund for Young Adults, the Campaign for Tobacco-Free Kids and C-Change. He also sits on the advisory board for Provectus Pharmaceuticals and is an active member of the Young Presidents’ Organization. Doug served for four years as the Chairman of the National Cancer Institute Director’s Consumer Liaison Group.


In his spare time, Doug enjoys traveling, reading, playing golf and running. He has participated in 14 marathons, including a 100-mile ultramarathon in the Himalayan Mountains, and recently climbed Mount Kilimanjaro. Most importantly, Doug enjoys spending time with his wife and two children. Follow him on Twitter at @dougulman

SickKids Foundation

Jamie Lamont is currently Director, Special Events for SickKids Foundation in Toronto.

He has an established career in the marketing, event planning and fundraising industries. Having worked in the agency world, non-profit sector and as a consultant, he has a variety of experiences to draw from when it comes to planning and strategy.

Jamie has spent the last 5 years in the Hospital Foundation sector as Director of Events at Sunnybrook Hospital Foundation, Sinai Health Foundation and currently at SickKids Foundation. He has been involved in the creation and execution of several large fundraising events in Toronto including RBC Run for the Kids, Rock N Stroll, the Cannacord Genuity Great Camp Adventure Walk for SickKids and Great Cycle Challenge Canada.

World Vision

Betsy is a seasoned marketer and creative strategist who has been helping cultivate the step-by-step experience of a Team World Vision runner since 2014. She has an entrepreneurial spirit, love of design, and a passion for inspiring people to action through dynamic and interruptive storytelling.

CMN Hospital

Elyse currently serves as the Senior Director of Dance Marathon overseeing, developing and implementing long term strategy for CMN Hospital’s Revenue Team. Through her work, the Miracle Network Dance Marathon program has seen consistent 17 – 30% increase since 2013, raising over $200M since 1991. She is constantly impressed with how far the Dance Marathon movement has come since she first got involved as a student in 2008. Seeing students develop long term solutions for everyday non-profit problems is part of what Elyse loves the most about working with students involved in Dance Marathon. Elyse stays grounded through consistent power yoga practice, spending time with her dogs Abbey and Kyo and traveling with her husband, John.

Colorectal Cancer Alliance

Jordan Winn is the Manager of Individual Giving for the Colorectal Cancer Alliance, an organization with a fierce commitment to end Colorectal Cancer within our lifetime. She has over five years of non-profit experience from fundraising to contract management to event coordination, and has a strong passion for helping others during their greatest time of need. Her primary focus is assisting fundraisers with their personal tribute pages and do-it-yourself community events. She also manages the Colorectal Cancer Alliance’s yearly campaigns including​ Giving Tuesday, Dress in Blue Day, Annual Fund, and End of Year appeals. Prior to moving to Washington, DC, Jordan received her BS in Operations Management from the University of North Carolina Wilmington. While her roots remain in the Tar Heel state, she’s enjoying the perks of big city life with her boyfriend and their pup, Bonnie.

Alzheimer’s Association

Lacey Todd is the Alzheimer’s Association’s Associate Director of The Longest Day. Lacey oversees the strategy of the event, manages global teams, and the staff and volunteer training program. Lacey has been with the organization over five years, starting in the field with the Walk to End Alzheimer’s and has been a part of many fundraising initiatives since. Lacey has a passion for all things fundraising and started as a young child with her school, 4-H club, and sorority. She previously managed a small non-profit sailing center for disadvantaged youth in San Francisco. Lacey loves hiking, hosting themed parties for friends and family, and traveling.

National Hemophilia Foundation

Tracy has over 15 years’ experience at both the grassroots and national level for various non-profit peer to peer programs including the Alzheimer’s Association, ALS Association and Susan G. Komen. She is currently the National Director of UNITE For Bleeding Disorders (which rebranded in 2017 from the National Hemophilia Walk). In her current role she is responsible for strategic direction of the national program and leading all chapter support and training initiatives. She holds a Bachelor’s Degree in Advertising & Marketing from the University of Wisconsin, Whitewater and lives in Madison, WI with her husband Matt, daughter Maddy (12) and son Cayden (8).


Mike Johnston has been a fundraiser for 30 years, and has worked with 100’s of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated fundraising – most especially in the use of digital technologies and their effective integration with traditional and new fundraising methods.

He had a hand in creating some of the first digital peer to peer fundraising tools and campaigns in the late 1990s.

He is the author of two books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.

Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.

He also helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – the first ever collection of leading fundraising agencies and other related industry associations concentrated on integrated marketing

He is a current board member of the global fundraising capacity building nonprofit, The Resource Alliance and was the first Chair for the Resource Alliances’s Fundraising Online.


Providing the organization with strong and strategic leadership in all matters related to constituent experience and stewardship.  Karla leads the collaborative development of thoughtful, year-round donor experience strategies and behaviors across all campaigns, including Peer to Peer, Signature Events, Individual Giving and Workplace Giving; while ensuring continued collaboration with Corporate Development and Leadership Giving.  Designing, testing and implementing a creative, comprehensive and integrated program that results in a more thoughtful donor experience, better retention rates and higher lifetime value for our constituencies.

She has helped shape the donor-centered culture that is now foundational to JDRF’s work, by delivering The Power of the Donor Experience training to staff across the country, as well as developing tools and resources in partnership with Development Operations to help track and drive strategy discussion around donor retention/loyalty.  As a result of this work, the organization experienced an increase in donor loyalty in FY17; the first increase in the past 5 years.

Karla has served in leadership roles for the Coast Guard Foundation where she focused on building a robust major gift program and at the American Heart Association, National Center (AHA), with her last role as National Director, Philanthropic Giving Society. While at AHA, she grew the Heart Ball Open Your Heart unrestricted individual campaign from $2 million to more than $20 million; developed the national stewardship program; directed and grew the flagship stewardship event Honored Guest Day for major/mega donors; strengthened retention of major gift performance; designed campaign architecture for the $100 million Mission Lifeline Campaign; and designed and created AHA’s National Giving Society, Cor Vitae.

Karla’s career in the non-profit world also includes The Salvation Army, DFW Area Command, Susan G. Komen for the Cure and the Arthritis Foundation to name a few. She is also an accomplished trainer and coordinator of the collective efforts of boards and committees and has held a wide variety of non-profit volunteer leadership roles. Karla is from Dallas, TX where she lives with her husband Dale and their two sons.

Cadence Sports

Lauren Benshoof is the Director of Events at Cadence Sports, Inc., a full service event management company that works with non-profits around the country to bring their charitable event ideas and goals to life. Cadence currently manages two of the top four largest cause related rides in the country and a myriad of other rides, runs, and walks. Making a difference in one charitable space is fantastic in itself, so she feels so fortunate to have the opportunity to work with a plethora of cause related organizations and their events throughout the year. In addition, Lauren’s role and opportunities with Cadence integrate well with her passion for fitness and travel.

American Diabetes Association

Audra is the National Senior Director of Campaign Fundraising for the American Diabetes Association, driving the fundraising strategies and newest launch of the Association’s re-envisioned Tour de Cure fundraising event. In her current role, she is responsible for strategic direction, sponsorship development, program integration and on-event execution of the Tour de Cure series. Her 11 years of nonprofit fundraising experience has included both consulting and project management with her specialty being in the areas of corporate development and fundraising strategy.

American Diabetes Association

Kathleen began her career at the American Diabetes Association at a local office working on one of the Association’s top endurance events. Working on local events gave her a unique 360 view of events including event logistics, volunteer recruitment and management, and online marketing.  Under her leadership, in just three years revenue increased by over 70%.

Kathleen has been an energetic and savvy communicator and is now responsible for peer to peer fundraising strategy incorporating web, email and social media strategies nationally. She uses qualitative and quantitative data to develop and implement comprehensive online engagement plans that deepen impact and drives giving and retention.

Creating a user experience that inspires fundraisers to become Association ambassadors is something she is passionate about. This has been made possible by Kathleen’s management of a national team of online marketing and engagement staff and has streamlined communications which ensures that consistent messaging and branding are in place for all peer to peer events.

Kathleen works and lives in Albany, NY. She loves volunteering for nonprofit organizations and to make the northeast winter more fun, she joined the local curling club in 2017.


Susan G. Komen Greater NYC

Linda McNeil Tantawi joined Susan G. Komen Greater NYC as its Chief Executive Officer in January 2013. Since 2009, Linda had served as Executive Director of the CJ Foundation for SIDS, a national non-profit organization devoted to eliminating the tragedy of sudden unexpected infant and early childhood deaths, supporting grieving families, advancing medical research, furthering parent and professional education, and advocating for the health and survival of all children. For the 15 years prior, Linda led development and communications efforts at Volunteers of America of Greater New York, with tenures as Vice President and Chief Development and Communications Officer as well as Interim President and CEO. Earlier, she served as Director of Development for the Black Leadership Commission on AIDS in New York and as Senior Account Executive with J.C. Geever, Inc., a consulting firm that advises non-profits on fundraising strategies. Linda attended the University of Massachusetts, where she received her Bachelor of Arts, Cum Laude in Communications with a minor degree in Psychology. She also received a University Diploma in Social Psychology from the University of Kent, UK.

For Momentum

Michele Egan Sterne has raised millions of dollars for national nonprofits and leading cultural attractions—from “The Greatest Show on Earth” to the prominent Woodruff Arts Center and the world’s largest aquarium, the Georgia Aquarium. In a career that spans more than 25 years, she has held a variety of sales, marketing, membership and development roles for both nonprofit and corporate brands.

With leading cause marketing agency, For Momentum, Michele has led the development of partnership strategies and cause campaigns for the Atlanta Regional Commission, American Cancer Society, Alzheimer’s Association, American Public Gardens Association, Habitat for Humanity International, Josh Cellars, Share Our Strength/No Kid Hungry and YMCA of the USA, among others.

Michele is an active member and conference speaker/facilitator for Engage for Good (formerly Cause Marketing Forum) and P2P Professional Forum and currently serves on the board of the Corporate Volunteer Council of Atlanta.

Cadence Sports

Brian Leto and his partners formed Cadence Sports, Inc. to provide professional, innovative event productions services to organizations and their missions. Brian enjoys working behind the scenes on the operational and logistical components to ensure our clients have first class events. He is extremely fortunate to work with many amazing organizations and passionate volunteers across the country, forming lifelong friendships in the process.   Brian currently resides in Austin, Texas with his wife, Ashli.

SickKids Foundation

Katie McHugh-Escobar is the Director of Community Events at SickKids which raises over $13M per year for priority areas of the hospital.  In her role as Director, Katie is responsible for growing a successful community event program by increasing fundraising revenue and building awareness of the Foundation through development of community event fundraising programs. Katie oversees a team of nine dedicated fundraising professionals who skillfully manage almost 1000 Community Event relationships each year.

Katie has over 17 years’ experience in the not for profit sector with a specialty in community fundraising.

Parent Project Muscular Dystrophy

Nicole Herring is the Director of Community Development for Parent Project Muscular Dystrophy (PPMD), overseeing its endurance program, Race to End Duchenne, as well as their parent-led volunteer outreach groups. Nicole is responsible for the entire Race to End Duchenne program, from strategy to implementation, and has raised $6 million for the organization since she joined seven years ago as its Endurance Program Manager.

Prior to joining PPMD, Nicole did marketing and communications for several non-profit organizations in New York City including City Harvest and the Network for Teaching Entrepreneurship.

Nicole holds a Master’s degree in Corporate Communications from the City University of New York – Baruch College, and a Bachelor’s degree in Communications from the University of Dayton. She resides in New Jersey with her husband and two daughters.

Brains on Fire

Robbin Phillips gets out of bed each morning inspired by a single focus: to make a positive, meaningful change in the world.

As one of the founders and the Courageous President of Brains on Fire, Robbin has recruited a highly talented team of kindred spirits committed to the belief that marketing has the power to truly touch lives. Having begun her career as a graphic designer, Robbin remains involved in the creative development of client identities, while tapping into her keen business sense to facilitate strategy.

Inspired by the power of purpose, passion and people, Robbin and her team rally daily to deliver innovative, impactful solutions that elevate and celebrate a diverse range of clients including Love146, Foundations Recovery Network, Anytime Fitness, Bon Secours St. Francis Health System, BMW, DeVry University, GreenDot Public Schools, Fiskars Brands, Perception Kayaks, Ryobi Tools, Colonial Williamsburg, the National Center for Families Learning and Best Buy.

During Robbin’s tenure, Brains on Fire has received numerous national awards including a GOLD EFFIE and the Word of Mouth Marketing Association’s WOMMY Award. She is co-author of the books Brains on Fire: Igniting Powerful, Sustainable, World of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. As a highly sought-after presenter, Robbin frequently hits the road to speak at conferences and private events around the country. She has shared insights on word of mouth marketing with groups big and small, including the Word of Mouth Marketing Association and the Association of National Advertisers.



With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space. Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited more than $50 million in incremental fundraising and billions of branding impressions for her nonprofit clients.  Her experience working on some of the most prolific and innovative cause/corporate partnerships in the marketplace gives her invaluable experiences into the nuances of propelling corporate alliance success.  Her work has helped shape successful cause/corporate alliance programs for organizations like the American Heart Association, Make-A-Wish, LIVESTRONG, Staples, Kellogg’s and McDonald’s. Maureen is a nationally recognized speaker on the topic of corporate alliances, peer-to-peer strategies, successful selling and more. Her work has been seen in Forbes, The NonProfit Times and Huffington Post and in the recently-released book, Nonprofit Selling 101.


As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist.  As a nonprofit entrepreneur, Brittany is behind some of the industry’s newest products and tools that help nonprofits elevate their mission.

Brittany’s extensive background in the nonprofit and agency sectors supports her vision for nonprofit innovations. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).

Brittany’s trendsetting insights have been seen in Huffington Post, TIME, MSN.com, among others. She is a seasoned speaker on the topics of data-driven cause alliances, industry trends, people analytics and cause partnership sales, with previous engagements at SXSW, Cause Marketing Forum, and Momentum.

Memorial Sloan Kettering Cancer Center

Katie is the Director of Fundraising Events at Memorial Sloan Kettering Cancer Center, the world’s oldest and largest private institution for the research and treatment of cancer, and has been with the organization since January 2006. In her role, Katie oversees Cycle for Survival, one of the world’s fastest growing athletic fundraising events, Fred’s Team, the first charity partner of the New York City Marathon, and Kids Walk for Kids with Cancer, a family walk event supporting pediatric cancer research. In addition, Katie also leads the Development Department’s digital fundraising efforts.


Cycle for Survival is the national movement to beat rare cancers. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. During Katie’s tenure, Cycle for Survival has raised more than $140 million since its founding in 2007, with $110 million raised in the last four years. Its signature indoor team cycling rides have grown from one event in New York City to dozens of events across 16 U.S. cities. With a focus on transparency, 100% of all funds raised go directly to innovative clinical trials, research studies, and major research initiatives led by MSK for rare cancers.


Katie has a B.S. from Boston University and her M.S. in Fundraising from New York University.

American Cancer Society

Susan Petre is the national vice president of the American Cancer Society Making Strides Against Breast Cancer program which is comprised of a portfolio of events that take place in communities across the nation which raise awareness and funds to support the Society’s efforts to save lives from breast cancer. During her 17-year career with the Society, she has worked in various leadership capacities to engage communities in the Society’s mission and make a difference in this important cause. In her current position, Petre works collaboratively with a cross functional team to ensure the Making Strides Against Breast Cancer portfolio successfully reaches its revenue potential by implementing focused initiatives, executing product launches and enhancements, and seeking opportunities to optimize reach, revenue, and customer experience. She also continuously pursues opportunities to infuse innovation in the community-based fundraising sector, and most recently has assisted in launching a nationwide effort that provides a platform for a niche audience to deepen their engagement with the American Cancer Society and the fight against breast cancer. The Real Men Wear Pink program has allowed communities across the nation to connect competition with a worthy cause, engaging male community leaders in new ways to raise awareness and funds to save lives from breast cancer.


OP 3

Colleen Healy Fitzgerald is a Managing Partner and co-owner of OP 3, an event production and fundraising consulting firm.

Colleen joined OP 3 in 2005 in a fundraising role and gained a wealth of recruitment, retention and overall strategy experience before becoming a critical part of the production department and leadership team. In her 12+ years working in large-scale event production, she has successfully directed the logistics of fundraising walks, created signature events for new clients, built and executed comprehensive volunteer management strategies, and introduced events to new markets. Colleen graduated with a B.S.B.A. in Accountancy from John Carroll University in Cleveland, Ohio. This may explain her obsession with all things data-, budget-, and finance-related, a point of pride that inspires the whole OP 3 team to constantly reach for new heights in vendor negotiation, cost control, and management. ​An avid runner, Colleen recently completed her first triathlon, but admittedly spends more time chasing her boys Henry, Graham and Jack than training these days.​

The Pablove Foundation

Kerry is the Director of Team Pablove at The Pablove Foundation in Los Angeles, CA, the organization’s dynamic group of dedicated athletes that raises funds through endurance / racing events. In addition to overseeing Pablove Across America, the organization’s amazing week-long fully supported cycling event, he builds groups of charity athletes to participate in other types of sporting events that take place all over the US and abroad. Certified by USA Track and Field as well as Road Runners Club of America, Kerry has completed over 60 marathons, two full Ironman races as well as numerous races of shorter distances. He has been a fundraising professional and athletic coach in the nonprofit sector for over 13 years focusing on endurance events. Kerry is a world traveler and is multilingual which makes conquering races with teams in other countries his specialty.

Wounded Warrior Project

Tara Lee is a dynamic fundraising and event planning professional with over 15 years in the industry. She is currently working on peer to peer fundraising events with Wounded Warrior Project® (WWP) including Soldier Ride® and the launch of a new event model in 2018! In the past 6 years with WWP, her passion for grassroots-style events has flourished as a member of the team that conceived several events for the organization. Tara has a track record of exceeding fundraising expectations, beating project budgets, and engaging new event participants all while making sure fun and mission-focus are at the forefront of any event. In addition to staying active with the local YMCA, Tara enjoys food, travel, and her pups: Akina and Banana.

Fisher House Foundation

Gillian Gonzalez’s passion for caring for military families began during her years of service in the U.S. Air Force, and has continued to grow in the two decades since. A long-time volunteer at various local Fisher Houses in the D.C. Capital Region, Gillian formally joined Fisher House Foundation in 2012. As Director of Peer to Peer Fundraising, Gillian is responsible for managing all third-party fundraising events including golf tournaments, and the Celebrate a Special Event, and in Honor of/In Memoriam campaigns. She also manages Team Fisher House, which hosts teams of runners raising funds for the Foundation at four annual signature races, and oversees the online donations platform used by Fisher House community fundraisers around the world. Gillian holds an M.A. in International Commerce and Policy and a B.A. in English (magna cum laude) from George Mason University. She resides in Springfield, VA with her husband Alexander (USN, Ret), two sons, and two English Bulldogs.

Alzheimer’s Association

Wendy Folk Vizek is the Alzheimer’s Association’s Senior Director of Constituent Events.  Wendy leads the strategy for Walk to End Alzheimer’s, The Longest Day and other Constituent Events including RivALZ/Blondes vs Brunettes, Reason to Hope and other events.  This includes overseeing staff and volunteer trainings and overall strategy of the Association’s fundraising events. Wendy has been with the organization for five years, starting as their Director of Walk to End Alzheimer’s.  Prior to working for the Association, Wendy served as a front line fundraising staff partner, a market Development Director and a Division special event strategy lead for the American Cancer Society in Florida and Ohio. Wendy loves Gator football, traveling and spending time at the beach with her family.


Otis Fulton is the VP for Behavioral Economics at Turnkey, a peer-to-peer strategy and execution firm in Richmond, Virginia. Otis is a consumer behavior expert who has spent the majority of his professional life helping multinational education companies launch new products. For 10 years he was the SVP for Government Relations at MetaMetrics, a psychometric R&D firm in Research Triangle, North Carolina. At Turnkey, he helps to develop peer-to-peer strategies for 15 of the top 30 P2P programs in the US, applying the principles of consumer behavior to increase revenue.


He speaks regularly on the psychology of fundraising at national conferences, including BBCon, NonProfit Pro P2P, Do Good Data, the Bridge Conference, and Peer-to-Peer Forum. He is the co-author of the 2017 book, Dollar Dash, The Behavioral Economics of Peer-to-Peer Fundraising.


Otis has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he also played on its first ACC Champion basketball team.


Matt’s long history in public events includes serving as Production Manager for the Macy’s Thanksgiving Day Parade and other national events produced by the storied retailer. He has supervised the installation of everything from fireworks shells to rare orchids and managed every type of person, from Teamsters to tap dancers. Matt oversees production and creative services at Eventage as well as the storytelling of Eventage Studio. As a scriptwriter, his words have been spoken by the likes of Billie Jean King, Reese Witherspoon, Patrick Dempsey, Holly Hunter and First Lady Michelle Obama as well as Fortune 100 CEOs and everyday people battling challenges such as breast cancer, brain tumors and suicide. He’s a recognized leader in the field of creating and executing the on-site experience for event participants nationwide. Matt graduated with a B.A. in English from the University of Vermont. He lives in South Orange, NJ with his wife Jennifer and their two daughters and two cats.

P2P Forum

David has one marathon for charity under his belt and a passion for helping nonprofits and businesses succeed at doing well by doing good. Since 2006 the P2P has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations. The Peer-to-Peer Professional Forum is a unit of Hessekiel’s Cause Marketing Forum, Inc. The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea and their two daughters.


Tracy Evans has been the Ride Director of AIDS/LifeCycle since January, 2016.  Prior to taking the helm at AIDS/LifeCycle, Tracy worked with The Lupus Foundation of America where she was the National Director of Development and Fundraising focused on third party fundraising. Before that, she spent twelve years at The Leukemia & Lymphoma Society’s Team In Training. While at LLS, she led a 14-chapter roll out of the national Hike for Discovery program, served as the National Director/Product Manager, and worked on wildly successful events such as The Nike Women’s Marathon and The Rock N’ Roll Marathon Series. Prior to making the leap to peer-to-peer fundraising, Tracy worked in corporate marketing and sales force development. When not flying between San Francisco and Los Angeles, Tracy can be found cycling in the hills of the Bay Area, cross country skiing in the High Sierra or enjoying an adventure somewhere far from home. Tracy holds a BA in Human Resource Development from National University and an MBA from Notre Dame de Namur University.


Mandy creates tools and shares insider secrets that give you confidence that you’re doing the right marketing at the right time to hit your event revenue goals. Her specialty? She takes the pain and mystery out of participant recruitment and retention for peer to peer fundraising events so you’re not “starting over” every year to recruit for your events. Mandy’s approach is backed by science and testing, so you get the “aha” of why it works and can use her proven data to help sell your ideas internally too. Her refreshing tips on online marketing have been featured in Forbes, Public Affairs Council, Boost Blog Traffic, and the Peer-to-Peer Professional Forum. Get free cheat sheets and tips from Mandy at www.connectednonprofit.com.

Multiple Myeloma Research Foundation

Jane Hoffmann joined the Multiple Myeloma Research Foundation (MMRF) in 2008 helping to launch what was then the MMRF Marathon Program. In its inaugural year, the program raised $125,000 and it has grown exponentially since then raising $3.8 in 2016. For the last 2 years, Jane has been at the helm of the Program working to diversify the events portfolio to ensure continued growth.

One of the hallmarks of the Endurance Program is the fact that is that is built upon its original marathon beginnings. In recent years, the MMRF has expanded into IRONMAN,  The Empire State Building Run Up, hiking via is Moving Mountains for Multiple Myeloma program and most recently Endurance Cycling, through its Road to Victories Team.

Jane’s first career was at CBS Inc. where among other things she worked as part of the Olympic Unit in Lillehammer, Norway and Albertville, France. During a 7 year work hiatus while home with her young children, she became an avid runner. Her passion for running and marathons led her back to work at Running Times Magazine, experience that proved valuable to her transition to co-found the Endurance Program at the MMRF.

Jane, still enjoys running when she is not cheering her teams on. She is a mother of 3 grown children and lives in Wilton, CT with her husband, Michael.


Shana Masterson has been a fundraiser since 2001. In 2014, she joined Blackbaud as a senior consultant. Her unique skill set as both a peer-to-peer fundraiser and a technologist allows her to focus on maximizing peer-to-peer campaign revenue through success planning, data analysis, communication calendaring, configuration recommendations and more.  Prior to joining Blackbaud, Shana led the American Diabetes Association’s online fundraising and communication strategy for the national special events team. She also passionately raised funds for the National Brain Tumor Society, the American Cancer Society and the Muscular Dystrophy Association. Connect with Shana on Twitter or Linkedin.


Katrina has been developing successful fundraiser recognition programs since 1989, when she founded Turnkey. She works with organizations like the American Lung Association, Leukemia & Lymphoma Society and Special Olympics, using behavioral tendencies and recognition to create attachment and high fundraising in volunteers. Her client’s successes and her dedication to research have made her a sought-after speaker, presenting at national conferences for Blackbaud, Peer to Peer Professional Forum, Nonprofit Pro P2P, and her clients’ national meetings, to name a few. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger. When not writing or researching, Katrina likes to make things – furniture from reclaimed wood, new gardens, food with no recipe…

Katrina grew up on a Virginia beef cattle and tobacco farm with her three brothers. She is accordingly skilled in hand to hand combat and witty repartee – skills gained at the expense of her brothers. Katrina’s claim to fame is having made it to the “American Gladiator” Richmond competition as a finalist in her late 20’s, progressing in the competition until a strangely large blonde woman knocked her off a pedestal with an oversized pain-inducing Q-tip. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.” Clearly, she’s got #3 down.


Michael Wasserman is currently the CEO of Tiltify, the first crowdfunding platform designed specifically for charity livestreams.  Having worked in the philanthropic industry for almost a decade Michael has worked with dozens of top charities honing online and offline strategies being fortunate enough to help raise tens of millions in donations. Being a lifelong entrepreneur and a bit of a tech geek and gamer, Michael co-founded Tiltify in 2013 seeing an emerging market in livestream fundraising especially in the booming game stream market.

Charity Dynamics

Donna, CEO of Charity Dynamics, has worked with hundreds of organizations to put innovative solutions in place to increase fundraising, participant engagement and satisfaction, and overall results. She has worked with many of the largest national organizations with traditional events and the ever growing independent fundraising programs. Personally, Donna has participated in several fundraising events as a participant fundraiser and raised over $25,000 from friends and family to support several organizations.