If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they’re probably supporting a local
Dog Walks Raise Funds for Animal and Health Groups
Tapping into the passion people have for their pets, an increasing number of nonprofits are creating fundraising dog walks that are either stand alone
Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
Work by Wendy Liu and Jennifer Aaker (2008) reveals that first asking individuals to think about “how much time they would like to donate” to a
Academic News You Can Use: The Closer You Get to Goal, The Easier it is to Raise Funds
The P2P's Academic Advisor Michal Strahilevitz, chaired associate professor of marketing at Golden Gate University, shares highlights of "A Race to
The Power Of Encouraging Fundraisers To Share Personal Stories
A study by University of Pennsylvania researchers suggests that "thon" fundraisers should stress personal connections to the cause in their appeals,
(Mis)Understanding Special Events: American Institute of Philanthropy
The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events
2006 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study Finds 30 Top-Producing Athletic Events Generate over $1.4 Billion Annually for Sponsoring Nonprofits. New