Testing email copy can make a significant difference in the success of your thon participant recruitment and fundraising campaigns. Copy testing
A Number of Good Causes Need Cash Infusions
A charity walk or run raises money for a good cause by capitalizing on people's desire to help as well as get in shape. And there are any number of
12 Steps to Maximize Participant Fundraising: Convio
In August 2009, Convio published "A Race Against The Clock", a paper featuring 12 insights into maximizing the fundraising success of event
(Mis)Understanding Special Events: American Institute of Philanthropy
The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events
2009 Run Walk Ride 30 Overview
The top thirty “thon” fundraising programs generated more than $1.62 billion in gross revenue for charity last year, down from $1.76 billion in 2008,
2008 Run Walk Ride 30 Overview
The top thirty “athon” programs generated more than $1.76 billion in gross revenue for charity last year, up from $1.64 billion in 2007, the council’s
2007 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study of 30 Top-Producing Athletic Events shows 12.1% revenue growth to $1.64 billion in 2007. ATHLETIC EVENT
2006 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study Finds 30 Top-Producing Athletic Events Generate over $1.4 Billion Annually for Sponsoring Nonprofits. New
Tougher Events Yield Bigger Donations: Princeton Study
The Latest Academic Research on Events Fundraising Reported by Michal Ann Strahilevitz Research from Princeton University suggests that the