At Blackbaud's annual bbcon earlier this week, Blackbaud Chief Scientist Chuck Longfield gave an overview of matching gifts and provided best
7 Drivers to Increase Sponsorship Value with Consumers
American companies investing in sponsorships can take a page from a Canadian study by TrojanOne and Ipsos Reid designed to measure the ability of a
New Study Shows ‘Thon’ Programs Offer Powerful Benefits for Corporate Sponsors
Of the top 25 properties that created strong emotional connections with sponsors, 24 were charities Demonstrating value and return on investment when
Convio’s Event Fundraising Benchmark Study Showcases Nonprofit Success
Convio, Inc. released its annual Peer-to-Peer Event Fundraising Benchmark™ Study during the company’s annual Nonprofit Summit in Baltimore, MD. The
Blackbaud Peer to Peer Fundraising Study Shows Team Captains Rule!
The first annual “Peer-to-Peer Event Fundraising Consumer Survey” by Blackbaud and the Run Walk Ride Fundraising Council explores what motivates
5 Event Fundraising Best Practices
Fundraising events can be extremely valuable sources of revenue and awareness for any nonprofit organization. However, there is a lot more to
Increasing Participant Fundraising – Virtually
In 2010 Turnkey Promotions first virtual campaign partner exceeded its fundraising goal by nearly 90%. Learn what tactics the organization used to get
Managing Volunteers to Goal
A nonprofit's largest barriers to goal are typically budget and staffing. The well-managed volunteer program is the cure. Well-managed volunteers
Is Twitter Important for Thon Participants?
Some early analysis of integrating Twitter into online thon fundraising from Blackbaud's VP of Product Development Ian Gruber. Click here to read the