PEER REVIEW BLOG Is Your Team Serious About Goal-Setting Conversations? We’re already halfway through the fall event season—how’s your fundraising going? If you’re still aiming to hit your goal, now’s the time to chat with…
PEER REVIEW BLOG Are Affinity Groups The Key To Community Building? This political season, we are seeing a rise in grassroots voter mobilization. You likely heard about the impromptu Zoom call hosted by the #WinWithBlackWomen…
PEER REVIEW BLOG What Can The Olympics Teach Us About Storytelling? Every two years, the Olympics captivate the world with compelling stories of triumph and heartbreak, perseverance and glory, and communities and countries coming together.…
PEER REVIEW BLOG What To Do When Layoffs Hit Close To Home As nonprofits continually adapt their staffing models to respond to fundraising and economic trends, layoffs and restructures are becoming more common. This month…
PEER REVIEW BLOG Is Gen Z Poised To Be The Greatest Generation Of P2P Fundraisers? An insightful article in Vogue Business recently declared that “Gen Z broke the marketing funnel.” Backed by new consumer research,…
PEER REVIEW BLOG Will The U.S. 2024 Presidential Election Impact P2P? With the 2024 presidential election rapidly taking over news cycles, it’s smart to question how another divisive campaign season will impact our P2P fundraising…
PEER REVIEW BLOG Will 2024 P2P Follow Pre- Or Post-Pandemic Trends? Measuring the effectiveness of peer-to-peer fundraising events has long relied on the “fundraiser activation rate” – the percentage of participants who raise $1 or…
The American Heart Association, producer of America’s largest peer-to-peer fundraising program, was honored as the 2024 Organization of the Year by the Peer-to-Peer Professional Forum.
PEER REVIEW BLOG Scott & Katy Freitag Named Winners Of 2024 Cash, Sweat & Tears Award A five-year personal fight against prostate cancer has not stopped Scott Freitag from mounting an extraordinary fundraising campaign for…