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What Gen Z Staff Really Want From You

PEER REVIEW BLOG What Gen Z Staff Really Want From You The P2P fundraising world has spent years preparing for Gen Z participants, but are we adapting to the needs of our Gen Z staff>… 

Is Your P2P Goal A Moving Target?

PEER REVIEW BLOG Is Your P2P Goal A Moving Target? If you’ve been feeling like you’re trying to build a P2P budget or upcoming campaign strategy on shifting sand, you’re not alone. Between federal funding… 

The Importance of Ritual At P2P Events

PEER REVIEW BLOG The Importance of Ritual At P2P Events Over the past few weeks, much of the world, Catholic and non-Catholic alike, was captivated by the rituals of the papal transition: the conclave, the… 

What’s Powering P2P Growth in 2025?

PEER REVIEW BLOG What’s Powering P2P Growth in 2025? The 2024 P2P Benchmark Report revealed more than just the Top 30 fundraising programs across the U.S. and Canada—it offered a clear snapshot of the industry’s… 

What’s Your “Share of Community”?

PEER REVIEW BLOG What’s Your “Share of Community”? In marketing, terms like “share of voice” and “share of wallet” help measure a brand’s impact—how much of the conversation they control or how much of a… 

Is P2P The Secret to Navigating Economic Uncertainty?

PEER REVIEW BLOG Is P2P The Secret to Navigating Economic Uncertainty? With inflation, federal funding challenges and an increasing number of natural disasters, many nonprofits are facing financial uncertainty. The good news? P2P fundraising is…