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Strategy

A charity event that always hits its stride

This is the 40th anniversary of Crop Hunger Walk, a national interfaith program sponsored by Church World Service and viewed by many as the granddaddy

Filed Under: Industry Coverage, Industry Players, Strategy

Virgin Money Giving is up and ’Running with Richard’

The Virgin Group chairman, Sir Richard Branson, has announced he will run the 2010 Virgin London Marathon - and is looking for a running partner to

Filed Under: Industry Coverage, Industry Players, Strategy

PMC Engages Donors to Become Fundraisers with New Online Tool

The Pan-Massachusetts Challenge has developed a unique online fundraising system that will empower its cyclists to reach more financial contributors

Filed Under: Charities, Industry Coverage, Industry Players, Strategy

To Nonprofits Seeking Cash, Facebook App Isn’t So Green

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of

Filed Under: DIY Fundraising, Industry Coverage, Industry Players, Strategy

Downturn Slows Elite Charity Events: Boston Globe

Elite fund-raising events like the Pan-Mass Challenge inspire thousands of athletes and weekend warriors to enlist in a training regime and a

Filed Under: Emerging Trends, Industry Coverage, Industry Players, Strategy

OKI Data Americas Supports the Nation’s Largest Colorectal Cancer Fundraising Event as a Sponsor of the Colon Cancer Challenge in New York City

The employees of OKI Data Americas, a leading printer manufacturer which markets its products under the OKI Printing Solutions brand, announce their

Filed Under: Industry Coverage, Industry Players, Strategy

ADA taps Mullen to unify diabetes message

The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes. The

Filed Under: Emerging Trends, Industry Coverage, Industry Players, Strategy

Independence Blue Cross Signs on as Presenting Sponsor of American Diabetes Association’s Step Out: Walk to Fight Diabetes in Philadelphia

Independence Blue Cross (IBC) today announced that it is the presenting sponsor of the American Diabetes Association's (ADA's) Step Out: Walk to Fight

Filed Under: Industry Coverage, Industry Players, Strategy

Finish Line Extends Sole Destination

The Finish Line, Inc., one of the nation's leading athletic retailers, has announced that it will extend its partnership with Soles4Souls, the

Filed Under: Industry Coverage, Industry Players, Strategy

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