ADA taps Mullen to unify diabetes message

The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes. The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA.

Published in PRWeek on March 4, 2009

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