Ever considered hosting a charitable event to raise money for your youth service organization? It sounds simple: Charge people $75 a head to come to a great party (even more for a fancy gala), or host a walkathon and ask participants to contribute to your cause. Wind up with a ton of cash, good word of mouth, new supporters, and a spot on the evenings news.
But veterans of events fundraising say it’s not as easy as it sounds. Special events, they say, take careful planning, attention to detail, months of staff and volunteer time, and, especially, an eye on the bottom line.
Source: National Clearinghouse on Families & Youth Reports, December 2013