Nonprofits worked at warp speed this spring to field virtualized events when physical events were impossible to hold because of the pandemic. Throughout this challenging time, savvy nonprofit pros came up with innovative ways to quickly pivot their peer-to-peer programs and drive fundraising dollars.
Tracy Evans, Ride Director, AIDS/Lifecycle
Tracy Evans has been the Ride Director of AIDS/LifeCycle since January, 2016. Prior to taking the helm at AIDS/LifeCycle, Tracy worked with The Lupus Foundation of America where she was the National Director of Development and Fundraising focused on third party fundraising. Before that, she spent twelve years at The Leukemia & Lymphoma Society’s Team In Training. While at LLS, she led a 14-chapter roll out of the national Hike for Discovery program, served as the National Director/Product Manager, and worked on wildly successful events such as The Nike Women’s Marathon and The Rock N’ Roll Marathon Series.
William White, Director of Peer-To-Peer Fundraising, Lymphoma Research Foundation
William White oversees a national portfolio of walks and rides at the Lymphoma Research Foundation. Prior to joining the foundation in March 2019, he spent more than a decade producing programs and special events largely for nonprofit organizations via his own consulting firm. Earlier in his career, William worked in development for United Cerebral Palsy of NYC and the Muscular Dystrophy Association.
Kristin Gibbs, VP Walk MS and Emerging Events, National MS Society
Kristin Gibbs joined the National MS Society in January of 2008. She is the Vice President of Walk MS and Emerging Events. She has worked in the nonprofit and political sectors for more than 20 years. She has extensive experience with fundraising, brand management, donor cultivation and stewardship and event planning. In her spare time, she enjoys spending time in her home state of Colorado with her teenage daughters, Shealy and Camden and their dogs Hope and Fritz.
David Hessekiel, President, Peer-to-Peer Professional Forum