Originally Aired: May 2020
As COVID-19 has caused charities to cancel spring (and possibly fall) events, many are looking for ways to virtualize them. But “going virtual” shouldn’t just be about replicating your analog strategies digitally with a “virtual 5k”. You have new opportunities to engage your supporters and sponsors. You have new opportunities to think more scalably, systematically and holistically about your impact.
Alan Brogdon, SVP & Chief Operation Officer, March of Dimes
A 22-year veteran of the March of Dimes, Alan joined the organization as director of IT operations and then advanced to Chief Technology Officer in 2004. As SVP and chief operating officer, Alan oversees a wide-range of the March of Dimes team’s activities including its peer-to-peer fundraising efforts, marketing and communications and change management.
Gene Gurkoff, Founder, Charity Miles
Gene Gurkoff is the founder of Charity Miles. He has personally run more than 35 marathons to raise money and awareness for Parkinson’s research in honor of his grandfather who has the disease.
Bridget Graham, Special Events Manager, The Association for Frontotemporal Degeneration