Trading Walkathons For Ice Buckets, Charities Try To Hold On To Donors

WNYC-LogoSpringtime means outdoor charity events, and there are plenty to choose from.

You can walk, run, bike, swim or even roll around in the mud to raise money for a cause. But some of the bigger, more established events aren’t doing as well as they used to, and charities are trying to adjust.

Last year, the 30 largest walkathons and similar events raised $41 million less overall than they did the year before, according to a recent study by the Peer to Peer Professional Forum, a group for professionals who organize fundraising events.

“These would be programs like the American Cancer Society’s Relay for Life, which brought in $335 million, but they were down $45 million last year,” says David Hessekiel, the forum’s president. He also notes that the March of Dimes’ March for Babies raised $3.5 million less than it did the year before and fell below $100 million in receipts for the first time in years.

Hear the full April 1, 2015 story below

 

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