The Campaign to Conquer Aims Big

The Dana-Farber Cancer Institute’s drive to raise $1-billion by 2010 isn’t depending solely on a small group of wealthy donors to provide the largest donations. Instead, unlike the typical ambitious fund-raising drive, its biggest single source of money will probably be a bike-athon that draws thousands of participants each year.

Published in The Chronicle of Philanthropy on March 22, 2007

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