The 2015 Peer-to-Peer Fundraising Year in Review and Forecast

Original Broadcast Date: December 9, 2015

Join Plenty CEO Jeff Shuck and a few special guests – including Lance Slaughter, Chief Chapter Relations and Development Officer for The ALS Association  – for an engaging look back at the year in peer-to-peer, the highlights, the low-lights and our forecast on what 2016 has in store. We’ll recap our favorite programs, talk about our biggest surprises and give a few tips for how to get a jump on the new year.


Jeff ShuckWith over twenty years of experience in the fundraising industry, Jeff Shuck has consulted with hundreds of nonprofits and led teams to produce more than 200 fundraising events involving hundreds of thousands of participants who have collectively raised over a billion dollars for charity. As CEO of Plenty he uses this experience to offer expert advice in the fields of experiential and peer-to-peer fundraising. Jeff also consults extensively on the link between mission, organizational strategy, and development programs. He holds an MBA from Kellogg School of Management and is studying for a Masters in Predictive Analytics from Northwestern University.

Lance Slaughter 2013 HeadshotLance Slaughter brings more than 16 years of extensive management experience in nonprofits combined with a strong understanding of mission driven organizations. As Chief Chapter Relations and Development Officer, Lance is responsible for providing the overall leadership, direction, strategy and vision for The Association’s network of chapters and fundraising efforts in support of The Association’s mission and strategic priorities. Lance joined The ALS Association in 2009 as part of The Association’s national development staff. In his role, he supported the launch of The Association’s first nationwide collaborative direct mail program in addition to overseeing the organization’s partnership with Minor League Baseball and Major League Baseball. Lance went on to serve as Director, Chapter Relations, providing consultative support to chapter leadership and guidance on organizational and fund development activities to chapters in the eastern United States.  In 2012, Lance joined the executive leadership team as Chief Chapter Relations Officer, overseeing The Association’s nationwide network of chapters, its programs, projects and outreach. Prior to joining The ALS Association, Lance served as Executive Director for The Leukemia & Lymphoma Society Greater Los Angeles Chapter and also held a number of positions of various responsibilities with the American Heart Association. Lance is a graduate of University of California Los Angeles.

Casey EarnstCasey Ernstes is an Associate Consultant at Plenty, where she enables our clients to accomplish their missions through authentic, creative, and inclusive fundraising strategies and campaigns. Her passion for peer-to-peer fundraising originates from ten years’ experience managing an Independent Fundraising Event that she co-founded in 2004; that boots-on-the-ground knowledge helps her translate high level strategy to nitty-gritty tactics.

AErin Fischer picture may be worth a thousand words, but Erin Fischer finds that picture in-hand or not, she is never at a loss for them. A conversationalist by nature, Erin made the jump from the Buckeye State to the Windy City after graduating from Miami University with a degree in Business Marketing. After gaining experience in digital marketing, event planning, and sales she found her way to Event 360. There, with a Starbucks in-hand, she refined her skills as part of the Sales and Marketing team and gained in-depth exposure to the peer-to-peer fundraising industry. She has taken this knowledge, a creative mindset, and her Spotify obsession with her to Plenty. As the Marketing Manager, Erin leads Plenty’s marketing initiatives while driving Plenty’s impact on the nonprofit sector. When she isn’t busy growing Plenty’s nonprofit network she can be found among the crowd at almost any concert in Chicago, petting someone else’s dog, buried in a new book, or writing for our blog.

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