While many peer-to-peer fundraising videos focus on events, the organizers of Parkinson’s Unity Walk offer an excellent example of a different form of video storytelling.
In less than 4 minutes, Unity Walk’s video, shown above, tells the story of Parkinson’s patient Mike Achin and his family.
The video, set to soft piano music, uses Achin’s story to educate viewers about the disease and to hep introduce them to Unity Walk and the organization’s other peer-to-peer fundraising events.
It’s a bit longer than most online videos, but it offers a great example of how a personal story can help connect viewers to a complex topic.
Thanks to Helaine Isaacs, event director for Parkinson’s Unity Walk, for sharing this example.
Does your organization have a peer-to-peer fundraising video? Has one of your supporters taken the time to create his or her own video? If so, we’d love to share it with the rest of the peer-to-peer fundraising community.
Share a link to your video in the comments section below, or send it to us at firstname.lastname@example.org.
And be sure to check out more peer-to-peer fundraising videos.