Not Just A Virtual 5-K: Reimagining Your Fundraising For The COVID-19 World (Sponsored)

Originally Broadcast: May 2020

Access Recording Now!

As COVID-19 has caused charities to cancel spring (and possibly fall) events, many are looking for ways to virtualize them. But “going virtual” shouldn’t just be about replicating your analog strategies digitally with a “virtual 5k”. You have new opportunities to engage your supporters and sponsors. You have new opportunities to think more scalably, systematically and holistically about your impact.

Learning Objectives:

  • How to unlock the secret power of the word “anyway”…
  • Why do you have a walking, running or biking program in the first place?
  • What is the “Toothbrush Test” and why is it important for your charity?
  • How to flip the current P2P model on its head to double the impact of your supporters.
  • How to think “virally” and engineer growth.

Whether you work for a very large or a smaller group, this webinar — and speakers from the March of Dimes and The Association for Frontotemporal Degeneration — provides valuable ideas for pivoting your peer-to-peer programming.

This webinar is free thanks to sponsorship by

charity miles logo


alanAlan Brogdon, SVP & Chief Operation Officer, March of Dimes
A 22-year veteran of the March of Dimes, Alan joined the organization as director of IT operations and then advanced to Chief Technology Officer in 2004. As SVP and chief operating officer, Alan oversees a wide-range of the March of Dimes team’s activities including its peer-to-peer fundraising efforts, marketing and communications and change management.




GeneGene Gurkoff, Founder, Charity Miles
Gene Gurkoff is the founder of Charity Miles. He has personally run more than 35 marathons to raise money and awareness for Parkinson’s research in honor of his grandfather who has the disease.




Bridget Graham, Special Events Manager, The Association for Frontotemporal Degeneration

For access to valuable free information on managing P2P programs in the COVID-19 era, visit our COVID-19 Resource Center.