New Study Explores Importance of Recognition in Fundraising

There are two types of peer-to-peer fundraisers: those who seek recognition and those who don’t.

And according to a new study by Turnkey, those who seek and earn recognition raise more money and are more likely to return to raise money in the future than those who earn but do not seek recognition.

The first-of-its-kind study explores the donor recognition practices of 93 programs at 33 U.S. nonprofits that raised more than $400 million.

You can download the study here.